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iRubric: Media Advertisement rubric

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Media Advertisement 
Create an colourful advertisement for a new candy. Be creative and give some description of the product. The advertisement should capture the audience's attention
Rubric Code: Y34B54
Ready to use
Public Rubric
Subject: (General)  
Type: Assignment  
Grade Levels: (none)

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  Exceeds

(N/A)

Meets

(N/A)

Needs Improvement

(N/A)

Does Not Meet

(N/A)

Information

Exceeds

All information is included regarding product information or service
Product name is very clearly displayed
Pictures show product and/or package clearly
Meets

Most information is included regarding product/service
Product name is clearly displayed
Pictures show product and/or package clearly
Needs Improvement

Some information is included
Does Not Meet

A limited amount of information is included
organization

Exceeds

All information about the product or service is organized in a creative, clear, easy to read format
Pictures are used/placed very effectively
Meets

Most of the information about the product/service is organized in a creative, clear, easy to read format
Pictures are used/placed effectively
Needs Improvement

Information about the product/service is somewhat disorganized, only slightly creative somewhat difficult to understand
Pictures could be used more effectively
Does Not Meet

Information about the product/service lacks organization and creativity, and is difficult understand
Pictures are not used effectively
presentation

Exceeds

Words and pictures capture audience attention very well.
All information and pictures are very creative, neat, clear, well-spaced, and easy to read. Color is used effectively.
Meets

Words and pictures capture audience attention well.
Most of the information and pictures are quite creative, neat, clear, well-spaced, and easy to read. Color is used effectively.
Needs Improvement

Capture audience attention.
Information and pictures could be neater, and easier to read. Spacing could be improved. Some color is used.
Does Not Meet

Work on planning, placement, use of color, and creativity
style

Exceeds

Advertisement includes a hidden persuader and the product or service appeals to a human need. Both of these are clear and evident.
Meets

Advertisement includes a hidden persuader and the product or service appeals to a human need.
Needs Improvement

Advertisement includes one or the other.
Does Not Meet

Advertisement does not include either one.










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