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iRubric: Best Animated ads of Coca-Cola rubric

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Best Animated ads of Coca-Cola TV Commercial Teams will watch and evaluate five (5) Coca-Cola animated video and rate each video with respect to the four (4) P's of Marketing. In addition, teams will evaluate target market OR innovation commercial attributes. Rubric Code: WXBB95W By cookcm Ready to use Public Rubric Subject: Business Type: (Other) Grade Levels: Undergraduate

Presentation Rubric
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Product Product: A bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms. Physical good; Service; Features; Benefits; Quality level; Accessories; Installation; Instructions; Warranty; Product lines; Packaging and Branding	Poor Coca-Cola presents poor product information and lacks logical sequence which consumers can follow.	Fair Coca-Cola presents fair product information in logical sequence which audience can follow.	Good Coca-Cola presents good product information in logical sequence which audience can follow.	Excellent Coca-Cola presents excellent product information in logical, interesting sequence which audience can follow.
Place Place: Marketing designed to influence target audiences to behave in some positive manner with respect to the products or services associated with a specific place. Objectives; Channel type; Market exposure; Kinds of intermediaries; Kinds of locations of stores; How to handle transporting and storing; Service levels; Recruiting intermediaries and Managing Channels	Poor Coca-Cola demonstrates poor consumer knowledge with respect to place.	Fair Coca-Cola demonstrates fair consumer knowledge by answering some consumer questions with respect to place.	Good Coca-Cola demonstrates good consumer knowledge by answering most consumer questions with respect to place.	Excellent Coca-Cola demonstrates excellent consumer knowledge (more than required) by answering all consumer questions with respect to place.
Price Price: The formal ratio that indicates the quantities of money goods or services needed to acquire a given quantity of goods or services. Objectives; Flexibility; Discounts and Allowances	Poor Coca-Cola demonstrates poor consumer knowledge with respect to price.	Fair Coca-Cola demonstrates fair consumer knowledge by answering some consumer questions with respect to price.	Good Coca-Cola demonstrates good consumer knowledge by answering most consumer questions with respect to price.	Excellent Coca-Cola demonstrates excellentl consumer knowledge (more than required) by answering all consumer questions with respect to price.
Promotion Promotion: The various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals. Objectives; Promotion blend; Salespeople (e.g. kind, number, selection, training, motivation); Advertising (e.g. targets, kinds of ads, media type); Publicity; and Sales Promotion	Poor Coca-Cola demonstrates poor consumer knowledge with respect to promotion.	Fair Coca-Cola demonstrates fair consumer knowledge by answering some consumer questions with respect to promotion.	Good Coca-Cola demonstrates good consumer knowledge by answering most consumer questions with respect to promotion.	Excellent Coca-Cola demonstrates excellent consumer knowledge (more than required) by answering all consumer questions with respect to promotion.
Target Market OR Innovation Target Market: The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives Innovation: In the marketing literature, innovation implies the introduction of a new product, idea, or service into the market place. REFERENCE: AMA Dictionary. (n.d.). Retrieved January 20, 2019, from https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=P	Poor Coca-Cola demonstrates poor target market information by answering zero consumer questions with respect to target marketing. OR Coca-Cola demonstrates poor innovation strategies.	Fair Coca-Cola demonstrates fair target market information by answering some consumer questions with respect to target marketing. OR Coca-Cola demonstrates fair innovation strategies.	Good Coca-Cola demonstrates good target market information (more than required) by answering most consumer questions with respect to target marketing. OR Coca-Cola demonstrates good innovation strategies.	Excellent Coca-Cola demonstrates excellent target market information (more than required) by answering all consumer questions with respect to target marketing. OR Coca-Cola demonstrates comprehensive innovation strategies (more than required).

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