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iRubric: TV Commercial rubric
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TV Commercial
TV Commercial
Students will create a television commercial for their subject
Rubric Code:
W246B5X
By
jberendsen
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
Undergraduate
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Desktop Mode
Mobile Mode
Commercial
Excellent
20 pts
Good
15 pts
Fair
10 pts
Poor
5 pts
Organization
Excellent
Student presents information in logical, interesting sequence which audience can follow. Time constraints <BR>
followed.
Good
Student presents information in logical sequence which audience can follow. Time constraints <BR>
followed.
Fair
Audience has difficulty following presentation because student jumps around.
Poor
Audience cannot understand presentation because there is no sequence of information.
Content
Excellent
Student demonstrates full knowledge of the product and how it affects the public.
Good
Student is at ease with his content and has an easy flow within the message.
Fair
Student is uncomfortable with information.
Poor
Content is weak. Facts are inaccurate. Student should have researched in more depth.
Strategy
Excellent
Student uses a clear and cohesive strategy. Target Market positioning is match and on point with the commercial.
Good
Student uses a clear strategy. Target Market positioning is match to the commercial.
Fair
Student uses a strategy. Target Market positioning is understandable.
Poor
Student strategy is vague. Target market positioning is unclear and without focus.
Length
Excellent
30 secs
Good
25 secs or 35 secs
Fair
20 secs or 40 secs
Poor
15 secs or 45 secs
Format
Excellent
Final commercial matches format guidelines.
60fps for slow mo
24fps standard framerate
Proper Lighting (2-3 point lighting)
Clear Image Composition
Audio and Video is clear
Good
Final commercial matches most of format guidelines
Fair
Final commercial shows some of format guidelines.
Poor
Final commercial does not match the format guidelines.
Keywords:
Psychological Approaches Commercial Presentation
Subjects:
Business
Health
Music
Psychology
Science
(General)
Types:
Project
Presentation
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