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iRubric: TV Commercial for Selling a Product rubric
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TV Commercial for Selling a Product
TV Commercial for Selling a Product
Students will create a 30-60 second commercial selling a product to a targeted audience
Rubric Code:
VX77W3C
By
kjdsgreene
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
6-8, 9-12
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Commercial Rubric
Poor
5 pts
Fair
6 pts
Good
8 pts
Excellent
10 pts
1. Organization
Poor
Audience cannot understand commercial because there is no sequence of information. Time is under 30 seconds or over 1 minute.
Fair
Audience has difficulty following commercial because there is no sequence of information. Close to time constraint.
Good
Commercial mostly shows information in logical sequence which audience can follow. Time constraints <BR>
followed 30-60 seconds.
Excellent
Commercial shows information in logical, interesting sequence which audience can follow. Time constraints <BR>
followed 30-60 seconds.
2. Content
Poor
Content is weak. Audience is unsure of what this product can do.
Fair
Commercial is confusing and audience is somewhat unclear of what product can do.
Good
Commercial is clear in what the product can do but doesn't give a great need for the audience to buy it.
Excellent
Commercial is very clear of what the product can do and shows a need for why audience should buy the product.
3. Text & Graphics
Poor
Student uses poor graphics or no graphics. No price and location to buy product is included in the text.
Fair
Student occasionally uses graphics that rarely support text. Price or location of product is not included in text.
Good
Student's graphics relate to text and presentation. Price and location of product is included but is still unclear how a customer can buy it.
Excellent
Student's graphics explain and reinforce screen text. Price and where to buy product is included in the text.
4. Volume & Clarity
Poor
Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear. More rehearsal needed.
Fair
Student's voice is low. Student incorrectly pronounces words. Audience members have difficulty hearing. More practice would have helped.
Good
Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort. Can tell student rehearsed.
Excellent
Student uses a clear voice and correct pronunciation of words. Student is enthusiastic. Audience can hear without effort. Can tell student took pride in rehearsing.
5. Target Market
Poor
It is unclear who the target market is for commercial.
Fair
It is unclear at times who the target market is for commercial.
Good
There is absolutely no doubt who the author is targeting their commercial to.
Excellent
There is absolutely no doubt who the author is targeting their video to. Music is geared toward this market.
6. Visual/Aural Techniques
Poor
Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.
Fair
Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.
Good
Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.
Excellent
Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
7. Creativity
Poor
Commercial demonstrated little or no level of creativity. Was not interesting and did not make you want to buy the product.
Fair
Commercial demonstrated some level of creativity but did not make you want to buy the product.
Good
Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about buying the product.
Excellent
Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to buy the product.
Keywords:
Presentation
Subjects:
Business
Communication
Science
Social Sciences
(General)
Types:
Project
Presentation
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