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iRubric: SWOT Analysis - Marketing Unit 1 rubric
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SWOT Analysis - Marketing Unit 1
SWOT Analysis - Marketing Unit 1
Student should analyze a familiar business for this project. This project may be completed using technology (PowerPoint, Google Slides or Prezi) or a poster or any other method of presenting the information.
Rubric Code:
UX3C4BC
By
LMHefner
Ready to use
Public Rubric
Subject:
Vocational
Type:
Presentation
Grade Levels:
9-12, Undergraduate
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Presentation Rubric
Fair
1 pts
Good
3 pts
Excellent
5 pts
Organization/Preparation
Fair
Audience has difficulty following presentation because it is follows a loose organizational pattern. Little preparation demonstrated.
Good
Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.
Excellent
Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Presentation
Fair
Student project reflects little effort and/or time given to demonstrate information. Project lacks aesthetically pleasing elements. Concept of SWOT analysis not captured.
Good
Student demonstrates limited knowledge of business using presentation media. Project contains minimal aesthetically pleasing elements. Concept of SWOT analysis not captured to fullest extent.
Excellent
Student maximized use of technology or other media in presentation, demonstrating full knowledge and familiarity with chosen business. Project contains aesthetically pleasing elements. Student presented concept very well.
4 Ps of Marketing Mix
Fair
Ps of marketing mix were not explained.
Good
Presentation covered some of marketing mix in relation to chosen business, but lacked clarity.
Excellent
Presentation fully explained all 4 Ps of marketing mix in relation to chosen business.
S W O T
Fair
Student has only one or less example of each factor mentioned.
Good
Student mentions each factor with two examples.
Excellent
Student has at least three or more examples of each factor incorporated into presentation.
Analyzation of SWOT Factors
Fair
No recommendations or plans given for capitalizing on positive or adjustments or contingency plans for negative.
Good
Some ways to benefit from positive were given and plans and/or suggestions were disclosed to counteract negative, but only partial coverage of factors.
Excellent
Recommendations to benefit from positive factors were disclosed and contingency plans and suggestions were given in detail to neutralize negative factors for all weaknesses and threats.
PEST Analysis
Fair
None of the PEST factors mentioned.
Good
The presentation made reference to one PEST factor and the correlation to the business chosen was made clear.
Excellent
The presentation made reference to at least two of PEST factors and the correlation to the business chosen was made very clear.
Proper use of marketing terminology
Fair
Presentation makes no use of marketing terminology
Good
Presentation includes three or less marketing terms.
Excellent
Presentation included at least four distinct marketing terms.
Grammar, spelling
Fair
Presentation contained ten or more errors.
Good
Presentation contains more than three errors but less than ten.
Excellent
Presentation contains less than three errors.
Keywords:
Presentation
Subjects:
Vocational
Education
(General)
Types:
Presentation
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