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iRubric: TV Commercial rubric

iRubric: TV Commercial rubric

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Students will create a 30 sec book trailer.
Rubric Code: U567WX
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

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  Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Excellent

(N/A)

Organization

Poor

Audience cannot understand presentation because there is no sequence of information.
Fair

Audience has difficulty following presentation because student jumps around.
Good

Student presents information in logical sequence which audience can follow. Time constraints
followed.
Excellent

Student presents information in logical, interesting sequence which audience can follow. Time constraints
followed.
Content

Poor

The main events don't follow a sequence or the main events are not presented at all.
Fair

A few main events are presented in some type of sequence.
Good

Some of the main events are clearly presented.
Excellent

Main events are presented clearly and in the sequence presented in the book and they make the book interesting to future readers.
Visuals

Poor

Visuals are missing and unrepresentative.
Fair

Visuals do not accurately reflect product description.
Good

Visuals represent product but do not make product exciting.
Excellent

Visuals enhance understanding of product benefits. Visuals are completely appropriate.
Length

Poor

01-09 seconds
Fair

10-19 seconds
Good

20-29 seconds
Excellent

30 seconds



Keywords:
  • Commercial Presentation







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