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Persuasive Letter 
Persuasive Letter
Persuasive Letter to prospective investors.
Rubric Code: SX39448
By pearsond2
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Criterion
Each Student has to Write a Persuasive Letter Convincing the Reader that there is a visible Benefit to upgrading a current Low Interest Bank Account to a Higher-Interest Bearing Account.
  Beginning (1)

3 pts

Approaching (2)

5 pts

Meeting (3)

8 pts

Exceeding (4)

10 pts

Total points

(N/A)

Content & Development

Understand the intent and reason for writing this letter to the customer.
Beginning (1)

-Content is incomplete.<BR>
- Major points are not clear and /or persuasive.<BR>
- Questions were not adequately answered.
Approaching (2)

- Content is not comprehensive and /or persuasive.<BR>
- Major points are addressed, but not well supported. <BR>
- Responses are inadequate or do not address assignment.<BR>
- Content is inconsistent with regard to purpose and clarity of thought.
Meeting (3)

- Content is accurate and persuasive.<BR>
- Major points are stated.<BR>
- Responses are adequate and address assignment.<BR>
- Content and purpose of assignment are clearly articulated.
Exceeding (4)

- Content is comprehensive, accurate, and persuasive.<BR>
- Major points are stated clearly and are well supported.<BR>
- Responses are excellent, timely and address assignment including course concepts.<BR>
- Content and purpose of assignment are clearly articulated.
Total points

_____________
Organization & Structure

Use the A.I.D.A. Approach (1. Get the reader's ATTENTION. 2. Inspire the reader's<BR>
INTEREST. 3. Build the reader's DESIRE. 4. Request the reader to take an ACTION.
Beginning (1)

- Organization and structure detract from the message of the assignment.<BR>
- Points are disjointed and lack transition of thoughts.
Approaching (2)

- Structure of the assignment is not easy to follow. <BR>
- Transitions need improvement.<BR>
- Conclusion is missing, or if provided, does not flow from the rest of the assignment.
Meeting (3)

- Structure is mostly clear and easy to follow.<BR>
- Transitions are present.<BR>
- Conclusion is logical.
Exceeding (4)

-Structure of the assignment is clear and easy to follow.<BR>
- Transitions are logical and maintain the flow of thought throughout the assignment.<BR>
- Conclusion is logical and flows from the rest of assignment.
Total points

_____________
Format

Block Letter Format (i.e. Every line starts at the Left Margin. Begin with the Return Address (the person Sending the letter. Current Date. Inside Address (the person who will be Receiving the letter. Salutation: (Greeting). Body (using the A.I.D.A. approach). Complimentary Close, (i.e. Closing - Sincerely yours). Signature (of the person Writing the letter)
Beginning (1)

- Assignment lacks many elements of correct formatting.<BR>
- Assignment is inadequate in length/depth of thought.
Approaching (2)

- Assignment follows most guidelines.
Meeting (3)

- Assignment follows designated guidelines.<BR>
- Assignement is the appropriate length. <BR>
-Format is good.
Exceeding (4)

- Assignment follows all designated guidelines.<BR>
- Assignment is the appropriate length/depth of thought.<BR>
-Format enhances readability of work.
Total points

______________
Analyses & Self-reflection

Does the Letter Make Sense, and is it written for the Reader, and Understandable?
Beginning (1)

- Analyses/reflections<BR>
Letter does not make sense. Message isn't conveyed.
Approaching (2)

- Insufficient analyses/reflections are included. <BR>
-Analyses/reflections do not adequately address the questions posed. <BR>
-Analyses/reflections are not well organized or clear.
Meeting (3)

Analyses are sufficient in number but may not be well organized or as clear as they could be. <BR>
-Analyses are on topic but may not perfectly reflect the research questions posed.
Exceeding (4)

Analyses are organized logically, clearly presented, titled properly, easy to understand by a lay reader, and directly address the research questions posed
Total points
Grammar, Punctuation & Spelling

Have you Proof-Read and Edited the Letter? Did you use Spell Check? Did you go into Print-Preview to View your letter to make sure it was Balanced on the page prior to Printing?
Beginning (1)

- Assignment contains numerous grammatical, punctuation, and spelling errors.
Approaching (2)

- Assignment contains few grammatical, punctuation and spelling errors.
Meeting (3)

- Rules of grammar, usage, and punctuation are followed with minor errors that do not detract from the readability of the work.<BR>
-Spelling is correct.
Exceeding (4)

- Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR>
- Language is clear and precise; sentences display consistently strong, varied structure.
Total points

_______________



Keywords:
  • Persuasive Letter Lesson Plan



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