iRubric: Brand Analysis Portfolio rubric

- Content is incomplete.
- Major required topics are lacking or not all included or poorly presented.
10-20 pts

- Major criteria is addressed, but not well supported or discussed.
25-40 pts

- Content is accurate
- Content is mostly complete
45-60pts

- Major points are stated clearly and are well supported.
65-70 pts

- Purpose of each section is clear & effective.
75-80 pts

- Paper contains numerous grammatical, punctuation, and spelling errors.
10-15 pts

Paper contains some grammatical, punctuation, and spelling errors.
15-30 pts

- Paper contains few grammatical, and a few punctuation and spelling errors.
20-30 pts

Paper contains very few grammatical, and a few punctuation and spelling errors.
23-30 pts

- Paper contains less than 1-2 errors in grammar, punctuation or spelling.
- Language is clear and precise.
30-35 pts

Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected.
2-10

The presentation lacks style and reads more like a list of facts than a support for an oral presentation.
10-15

The students presents the information fairly clearly and displays a reasonable understanding of their information. Good clear oral presentation.
15-20

The presentation has an element of creativity and style, and is not just a list of facts. It demonstrates learners critical analysis and creative but practical solution.
20-24

The students present the information clearly and displays a complete understanding of their information. It is presented in a clear and concise manner with full understanding of the subject.Well prepared. 25