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iRubric: Brand Analysis Portfolio rubric

iRubric: Brand Analysis Portfolio rubric

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Brand Analysis Portfolio 
Brand Analysis Portfolio
This rubric is for grading student's written assignments in Brand Management Strategies
Rubric Code: SX386A5
By Youssefbrasil
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  Substandard

(N/A)

Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Exceptional

(N/A)

Content
80 pts

Substandard

- Content is incomplete.
- Major required topics are lacking or not all included or poorly presented.
10-20 pts
Poor

- Major criteria is addressed, but not well supported or discussed.
25-40 pts
Fair

- Content is accurate
- Content is mostly complete
45-60pts
Good

- Major points are stated clearly and are well supported.
65-70 pts
Exceptional

- Purpose of each section is clear & effective.
75-80 pts
Organization & Structure
30 pts

Substandard

- Structure detracts from the message of the writer.
-Assignments are inconsistent.
- Paragraphs are disjointed and lack transition of thoughts.
5-10 pts
Poor

- Assignments not easy to follow.
- Introductions do not preview all major points.
- Paragraph transitions need improvement.
10-15 pts
Fair

- Structure & content of assignments are clear.
15-20 pts
Good

Well done, but could have used a bit more polishing.
20-25 pts
Exceptional

Clear, Concise, and Compelling throughout every assignment
25-30 pts
Grammar, Punctuation & Spelling
35 pts

Substandard

- Paper contains numerous grammatical, punctuation, and spelling errors.
10-15 pts
Poor

Paper contains some grammatical, punctuation, and spelling errors.
15-30 pts
Fair

- Paper contains few grammatical, and a few punctuation and spelling errors.
20-30 pts
Good

Paper contains very few grammatical, and a few punctuation and spelling errors.
23-30 pts
Exceptional

- Paper contains less than 1-2 errors in grammar, punctuation or spelling.
- Language is clear and precise.
30-35 pts
Professionalism
30 pts

Substandard

Not professionally presented.
5-10pts
Poor

Minimal attention to professionalism
10-15 pts.
Fair

Average presentation - not suitable for a job interview.
15-20 pts
Good

Well done, but not at 100% - one more round of tweaking would have helped.
20-25 pts
Exceptional

Professionally concepted & produced. High level of professionalism & attention to detail.
25-30 pts
Oral Presentation
25 pts

Substandard

Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected.
2-10
Poor

The presentation lacks style and reads more like a list of facts than a support for an oral presentation.
10-15
Fair

The students presents the information fairly clearly and displays a reasonable understanding of their information. Good clear oral presentation.
15-20
Good

The presentation has an element of creativity and style, and is not just a list of facts. It demonstrates learners critical analysis and creative but practical solution.
20-24
Exceptional

The students present the information clearly and displays a complete understanding of their information. It is presented in a clear and concise manner with full understanding of the subject.Well prepared. 25



Keywords:
  • Writing



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