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iRubric: Marketing Mix Project Rubric

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Marketing Mix Project Rubric SWOT Analysis - Marketing Unit 1 Your task is to create a flyer to promote a concert or other public event event. Your project must contain all elements of the marketing mix (product, price, place, promotion, and people.) Rubric Code: SB54XW By LMHefner Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12, Undergraduate

Presentation Rubric
	Fair 10 pts	Good 15 pts	Excellent 20 pts
Organization/Presentation	Fair Audience has difficulty following presentation because it follows a loose organizational pattern. Little preparation demonstrated.	Good Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.	Excellent Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Flyer Aesthetics	Fair Student put forth minimal effort to create visually appealing flyer.	Good Student flyer was adequate but lacked visual appeal.	Excellent Student maximized use of chosen media and created a visually appealing promotional flyer that captures your attention.
4 Ps of Marketing Mix + People	Fair Ps of marketing mix were not explained.	Good Presentation covered some of marketing mix in relation to event that was created, but lacked clarity.	Excellent Presentation fully explained all 4 Ps + People of marketing mix in relation to created event.
Supporting Notes	Fair Student has one or not entry on research notes with no websites sited.	Good Student has less than three but more than one entry on research notes with most websites sited.	Excellent Student has at least three or more entries on research notes with all websites sited.
Grammar, spelling	Fair Presentation contained ten or more errors.	Good Presentation contains more than three errors but less than ten.	Excellent Presentation contains less than three errors.