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iRubric: Marketing Mix Project Rubric
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Marketing Mix Project Rubric
SWOT Analysis - Marketing Unit 1
Your task is to create a flyer to promote a concert or other public event event. Your project must contain all elements of the marketing mix (product, price, place, promotion, and people.)
Rubric Code:
SB54XW
By
LMHefner
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
9-12, Undergraduate
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Presentation Rubric
Fair
10 pts
Good
15 pts
Excellent
20 pts
Organization/Presentation
Fair
Audience has difficulty following presentation because it follows a loose organizational pattern. Little preparation demonstrated.
Good
Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.
Excellent
Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Flyer Aesthetics
Fair
Student put forth minimal effort to create visually appealing flyer.
Good
Student flyer was adequate but lacked visual appeal.
Excellent
Student maximized use of chosen media and created a visually appealing promotional flyer that captures your attention.
4 Ps of Marketing Mix + People
Fair
Ps of marketing mix were not explained.
Good
Presentation covered some of marketing mix in relation to event that was created, but lacked clarity.
Excellent
Presentation fully explained all 4 Ps + People of marketing mix in relation to created event.
Supporting Notes
Fair
Student has one or not entry on research notes with no websites sited.
Good
Student has less than three but more than one entry on research notes with most websites sited.
Excellent
Student has at least three or more entries on research notes with all websites sited.
Grammar, spelling
Fair
Presentation contained ten or more errors.
Good
Presentation contains more than three errors but less than ten.
Excellent
Presentation contains less than three errors.
Keywords:
Presentation
Subjects:
Vocational
Education
(General)
Types:
Project
Presentation
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