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iRubric: Advertising Campaign rubric
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Advertising Campaign
Advertising Campaign
Students will develop an advertising campaign, for a product or service to appear in a technology-driven advertising campaign.
Rubric Code:
RXB9342
By
mcasebolt
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
6-8, 9-12
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Desktop Mode
Mobile Mode
Electronic Ad Campaign
Poor
5 pts
Fair
10 pts
Good
15 pts
Creativity
Poor
Campaign was too plain and ordinary. Did not highlight the product effectively.
Did not consider the target audience.
Fair
Campaign was interesting. Did a mediocre job to highlight the product.
Somewhat appealed to the target audience
Good
Campaign was innovative and original.
Highlighted the product effectively.
Appealed to the target audience.
Presentation
Poor
Did not get promotional message across to the consumer. Failed to answer the majority of the who, what, why, when, where, and how messages.
Fair
Had a somewhat clear promotional message. Answered most of the who, what, why, when, where, and how messages.
Good
Had a strong, clear promotional message. Answered the who, what, why, when, where, and how questions thoroughly.
Peer Collaboration
Poor
Rarely listens to, shares with, and supports the efforts of others in the group. Often is not a good team member.
Fair
Often listens to, shares with, and supports the efforts of others in the group but sometimes is not a good team member.
Good
Almost always listens to, shares with, and supports the efforts of others in the group. Tries to keep people working well together.
Keywords:
Advertising
Subjects:
Business
Communication
English
(General)
Types:
Assignment
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