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iRubric: Final Paper rubric

iRubric: Final Paper rubric

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Final Paper 
Final Paper
This rubric is intented for evaluation of your final E-marketing strategic plan. Your strategic plan should cover in detail the seven steps on pagy 49 of the Strauss and Frost text and utilize the papers you have created and research conducted and compiled throughout this course on your selected organization. Please submit a 15-20 page typed and double spaced E-marketing strategy plan for your organization which will be graded per this rubric.
Rubric Code: R43393
By Tblack
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Criterion
  Substandard

1 pts

Poor

2 pts

Fair

3 pts

Good

4 pts

Exceptional

5 pts

Content & Discussion
10 pts

Substandard

- Content is incomplete.
- Major required topics are lacking or not all included or poorly discussed.
Poor

- Major points are addressed, but not well supported or discussed.
Fair

- Content is accurate
- Content is mostly complete and most of the seven steps are covered with references made to other course work.
Good

- Major points are stated clearly and are well supported.
Exceptional

- purpose of the writing is clear.
- all seven steps of e-marketing plan are covered in detail and content incorporates information researched throughout course with consideration to comments and suggestions to improvements made on previous work where applicable.
Organization & Structure
5 pts

Substandard

- Structure detracts from the message of the writer.
- Introduction and/or conclusion is missing.
- Paragraphs are disjointed and lack transition of thoughts.
-Paper does not present well documented research for topic discussion, and is well below required length.
Poor

- Structure of the paper is not easy to follow.
- Introduction does not preview all major points.
- Paragraph transition need improvement.
- Conclusion is does not flow well.
Fair

- Structure of the paper is clear.
-Paper presents adequately researched topics for discussion, and is almost required length.
Good

- Introduction previews major points.
- Paragraph transitions is logical
Exceptional

- Conclusion flows from the body of paper.
-Paper presents well researched and documented topics for discussion.
-paper is the required length.
Grammar, Spelling and References
5 pts

Substandard

- Paper contains numerous grammatical, punctuation, and spelling errors.
-Selections earlier than 8 years to date
Poor
Fair

- Paper contains few grammatical, and a few punctuation and spelling errors.
-Recent sources with questionable relevance
Good
Exceptional

- Paper contains less than 1-2 errors in grammar, punctuation or spelling.
- Language is clear and precise.
-All sources are recent and relevant
Intergration of your own thinking
5 pts

Substandard

Offered no personal anaylsis
Poor
Fair

Personal anaylsis was closely related to referenced works.
Good
Exceptional

Provided exceptional and thought provoking anaylsis



Keywords:
  • E-marketing strategic plan



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