Skip to main content
sign in
Username
Password
forgot?
Sign up
Share
help_outline
help
Pricing
Request Info
Please enable JavaScript on your web browser
menu
iRubric: SWOT Analysis - Marketing Unit 1 rubric
find rubric
Your browser does not support iframes.
edit
print
share
Copy to my rubrics
Bookmark
test run
assess...
delete
Do more...
SWOT Analysis - Marketing Unit 1
SWOT Analysis - Marketing Unit 1
Student should analyze a familiar business for this project. This project may be completed using technology (PowerPoint, Google Slides or Prezi) or a poster or any other method of presenting the information.
Rubric Code:
R2X8XA8
By
LMHefner
Ready to use
Public Rubric
Subject:
Vocational
Type:
Presentation
Grade Levels:
9-12, Undergraduate
Your browser does not support iframes.
Desktop Mode
Mobile Mode
Presentation Rubric
Fair
1 pts
Good
3 pts
Excellent
5 pts
Organization/Preparation
Fair
Audience has difficulty following presentation because it is follows a loose organizational pattern. Little preparation demonstrated.
Good
Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.
Excellent
Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Presentation
Fair
Student project reflects little effort and/or time given to demonstrate information. Project lacks aesthetically pleasing elements. Concept of SWOT analysis not captured.
Good
Student demonstrates limited knowledge of business using presentation media. Project contains minimal aesthetically pleasing elements. Concept of SWOT analysis not captured to fullest extent.
Excellent
Student maximized use of technology or other media in presentation, demonstrating full knowledge and familiarity with chosen business. Project contains aesthetically pleasing elements. Student presented concept very well.
4 Ps of Marketing Mix
Fair
Ps of marketing mix were not explained.
Good
Presentation covered some of marketing mix in relation to chosen business, but lacked clarity.
Excellent
Presentation fully explained all 4 Ps of marketing mix in relation to chosen business.
S W O T
Fair
Student has only one or less example of each factor mentioned.
Good
Student mentions each factor with two examples.
Excellent
Student has at least three or more examples of each factor incorporated into presentation.
Analyzation of SWOT Factors
Fair
No recommendations or plans given for capitalizing on positive or adjustments or contingency plans for negative.
Good
Some ways to benefit from positive were given and plans and/or suggestions were disclosed to counteract negative, but only partial coverage of factors.
Excellent
Recommendations to benefit from positive factors were disclosed and contingency plans and suggestions were given in detail to neutralize negative factors for all weaknesses and threats.
PEST Analysis
Fair
None of the PEST factors mentioned.
Good
The presentation made reference to one PEST factor and the correlation to the business chosen was made clear.
Excellent
The presentation made reference to at least two of PEST factors and the correlation to the business chosen was made very clear.
Proper use of marketing terminology
Fair
Presentation makes no use of marketing terminology
Good
Presentation includes three or less marketing terms.
Excellent
Presentation included at least four distinct marketing terms.
Grammar, spelling
Fair
Presentation contained ten or more errors.
Good
Presentation contains more than three errors but less than ten.
Excellent
Presentation contains less than three errors.
Keywords:
Presentation
Subjects:
Vocational
Education
(General)
Types:
Presentation
Discuss this rubric
You may also be interested in:
More rubrics by this author
More Vocational rubrics
More Presentation rubrics
Do more with this rubric:
Preview
Preview this rubric.
Edit
Modify this rubric.
Copy
Make a copy of this rubric and begin editing the copy.
Print
Show a printable version of this rubric.
Categorize
Add this rubric to multiple categories.
Bookmark
Bookmark this rubric for future reference.
Assess
Test run
Test this rubric or perform an ad-hoc assessment.
Grade
Build a gradebook to assess students.
Collaborate
Apply this rubric to any object and invite others to assess.
Share
Publish
Link, embed, and showcase your rubrics on your website.
Email
Email this rubric to a friend.
Discuss
Discuss this rubric with other members.
Do more with rubrics than ever imagined possible.
Only with iRubric
tm
.
Copyright © 2024
Reazon Systems, Inc.
All rights reserved.
n178
Your browser does not support iframes.
Your browser does not support iframes.
Your browser does not support iframes.