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Graphic for Poster or Flier Rubric 
Infographic Persuasive
Assessment for Poster or Flier Graphic
Rubric Code: R24A5W9
By kiddyno
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: 9-12

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Your graphic will be assessed on the following criteria.
  Awesome

Consider being a professional!

(N/A)

OK

Solid job.

(N/A)

Poor

Needs work!

(N/A)

Content
16 pts

Awesome

Topic is focused, with a clear, engaging pitch/title. All data is relevant and conveys meaningful information to the viewer. The data tells a persuasive story, and does not leave out major information. No spelling errors. Contains required text from Client.
OK

Topic is focused, and most of the data is relevant, if not especially compelling. Data may not paint a complete informational picture of the topic. Client text not included.
Poor

Little or no focus of the topic, with no clear story. Data is missing or irrelevant.
No Client text included.
Layout
4 pts

Awesome

Layout shows clear organization and creates an easy-to-follow and easy to read storyline. Excellent use of graphics and color to help guide the reader.
Graphics were original creations, no clip art included, but may be included if traced, expanded, and edited for color or shape.
Principles of Design: C.R.A.P. followed.
OK

Mostly clear and organized, but may be confusing in spots. Some use of graphics and color to help guide the reader. Graphics were copy and pasted, not original content but added to the story.
Poor

Confusing layout and/or data. Little use of color or graphics to guide the reader.
Graphics/Design
4 pts

Awesome

Eye-catching and effective use of graphics, color and fonts. All elements work together to reinforce the data and story, without being distracting. The visuals tell the story, with text there only to supplement. Readers could still get the gist of the story if text was removed.
OK

Good use of graphics, color and fonts. Most elements add to the overall theme and story. Visuals are good, but there may be an over-reliance on text to tell important information.
Poor

Poor use of graphics, color and/or fonts. Visually distracting--may use too many colors or fonts. Graphics merely decorate, with the text telling the story.
Call to Action
4 pts

Awesome

Students call to action included letting viewer know what to do or how to get involved. Text informing the viewer what to do to get more information, or a QR code link provided.
OK

Call to Action text was NOT explicitly present but information present may lead to the viewer needing to figure their own way to get involved or get more information such as a website listed.
Poor

Call to Action text was NOT present.
Critical Thinking
2 pts

Awesome

Students researched topic and client and relied upon research to develop opinion on what to include in the graphic.
Evidence from research was used to in the information contained in the infographic and was used persuasively.
OK
Poor
Innovative Thinking
2 pts

Awesome

Students demonstrated creativity in their infographic by using original content. Risk taking demonstrated by showing willingness to try new software program and demonstrate a high level of Illustrator or Photoshop skills learned in design and layout of infographic. Student used creative and innovative techniques in order to persuade the viewer such as filters and effects.
OK
Poor
Production Process
2 pts

Awesome

Students demonstrated clear understanding of, and followed, the production process timeline to deliver high quality content on time. Excellent time management and personal accountability to the team/project was demonstrated. Revision to improve project was demonstrated after receiving input from Peers/Client/Teacher.
OK
Poor





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