iRubric: BUS 20 Marketing Project rubric

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BUS 20 Marketing Project BUS 20 Marketing Project Groups will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Students will then create a 7 -10 minute presentation. Rubric Code: QX54337 By sswan90 Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: Undergraduate

Criterion
	Good 2 pts	Fair 1 pts	Poor 0 pts
Content & Development 25 pts	Good - Content is comprehensive, accurate, and persuasive. - Major points are stated clearly and are well supported. - Content and purpose of the writing are clear.	Fair - Content is not comprehensive and /or persuasive. - Major points are addressed, but not well supported. - Content is inconsistent with regard to purpose and clarity of thought.	Poor - Content is incomplete. - Major points are not clear and /or persuasive.
Format and Presentation 20 pts	Good - Presentation follows designated guidelines. - Presentation is the appropriate length as described for the assignment.	Fair - Presentation follows most guidelines. - Presentation is over/ under word length.	Poor - Presentation lacks many elements of correct formatting. - Presentation is inadequate/excessive in length.
Grammar, Punctuation & Spelling 5 pts	Good - Rules of grammar, usage, and punctuation are followed; spelling is correct. - Language is clear and precise; sentences display consistently strong, varied structure.	Fair - Presentation contains few grammatical, punctuation and spelling errors. - Language lacks clarity or includes the use of some jargon or conversational tone.	Poor - Presentation contains numerous grammatical, punctuation, and spelling errors. - Language uses jargon or conversational tone.
Oral Presentation 25 pts	Good Presentation is	Fair	Poor