iRubric: Business Card to Brochure Design Rubric

Inconsistent fonts, color, sizes, and style.
Design seems to"busy" and makes brochure difficult to read;Images are randomly placed or all in the same place;
Margins are not con- sistent;There is a lot of white space.Brochure is not created in
InDesign.

Fonts are nearly all of consistent size, color, and style;Colors are somewhat consistent and easy to read;Images are mostly balanced in size and layout;Margins are almost consistent; Minimal white space

Fonts are all of size, color, and style are consistent;Colors are consistent and easy to read;Images are balanced in size and layout;Margins are consistent;No white space appears anywhere in brochure

All requirements are presented in a clever and professional manner and ready to publish

Dull design;Fonts, style, and design are very distracting;Graphics confuse the reader or are distorted.

Design is adequate, but unexciting;
Fonts, style, and design are somewhat distracting;
Graphics are ill-placed or do not enhance reader's understanding of topic

Design makes reader want to learn more;Fonts, style, and design are appropriate and complement the topic;
Graphics draw reader's attention

Clever and professional design that compels reader to open brochure. Graphics and design add information through captions or clear data to the reader's understanding.

One or more of the required documents is missing from the assignment

The documents do not have a consistency between them. They look like they are different businesses.

All documents are related to each other and compliment each other. There is a consistency to the documents.

The documents presented are very polished and professional. Very skillful use of the technology and imagination.