Skip to main content
sign in
Username
Password
forgot?
Sign up
Share
help_outline
help
Pricing
Request Info
Please enable JavaScript on your web browser
menu
iRubric: MK200 Research Project rubric
find rubric
Your browser does not support iframes.
edit
print
share
Copy to my rubrics
Bookmark
test run
assess...
delete
Do more...
MK200 Research Project
MK200 Research Project
Students will be divided into groups of 3. Each group will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Students will then create a 7 minute presentation with visual aides and present it to the class.
Rubric Code:
PX959C4
By
wiperez
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
Undergraduate
Your browser does not support iframes.
Desktop Mode
Mobile Mode
Criterion
Good
2 pts
Fair
1 pts
Poor
0 pts
Content & Development
100 pts
Good
- Content is comprehensive, accurate, and persuasive.<BR>
- Major points are stated clearly and are well supported.<BR>
- Content and purpose of the writing are clear.
Fair
- Content is not comprehensive and /or persuasive.<BR>
- Major points are addressed, but not well supported. <BR>
- Content is inconsistent with regard to purpose and clarity of thought.
Poor
- Content is incomplete.<BR>
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts
Good
- Paper follows designated guidelines.<BR>
- Paper is the appropriate length as described for the assignment.
Fair
- Paper follows most guidelines.<BR>
- Paper is over/ under word length.
Poor
- Paper lacks many elements of correct formattting.<BR>
- Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling
20 pts
Good
- Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR>
- Language is clear and precise; sentences display consistently strong, varied structure.
Fair
- Paper contains few grammatical, punctuation and spelling errors.<BR>
- Language lacks clarity or includes the use of some jargon or conversational tone.
Poor
- Paper contains numerous grammatical, punctuation, and spelling errors.<BR>
- Language uses jargon or conversational tone.
Works Cited Page
10 pts
Good
Paper follows MLA format for works cited page. All cites are correct
Fair
Works Cited page contains few error
Poor
Works cited page omitted or completely improper
Oral Presentation
50 pts
Good
Based on Attached Rubric
Fair
Poor
Subjects:
Accounting
Arts and Design
Biology
Business
Chemistry
Communication
Computers
Dance
Engineering
English
Finance
Foreign Languages
Geography
Geology
Health
History
Humanities
Journalism
Law
Math
Medical
Music
Philosophy
Physical Ed., Fitness
Physics
Political Science
Psychology
Science
Social Sciences
(General)
Types:
Exam
Homework
Project
Presentation
Assignment
Writing
(Other)
Discuss this rubric
You may also be interested in:
More rubrics by this author
More Accounting rubrics
More Exam rubrics
Do more with this rubric:
Preview
Preview this rubric.
Edit
Modify this rubric.
Copy
Make a copy of this rubric and begin editing the copy.
Print
Show a printable version of this rubric.
Categorize
Add this rubric to multiple categories.
Bookmark
Bookmark this rubric for future reference.
Assess
Test run
Test this rubric or perform an ad-hoc assessment.
Grade
Build a gradebook to assess students.
Collaborate
Apply this rubric to any object and invite others to assess.
Share
Publish
Link, embed, and showcase your rubrics on your website.
Email
Email this rubric to a friend.
Discuss
Discuss this rubric with other members.
Do more with rubrics than ever imagined possible.
Only with iRubric
tm
.
Copyright © 2024
Reazon Systems, Inc.
All rights reserved.
n232
Your browser does not support iframes.
Your browser does not support iframes.
Your browser does not support iframes.