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ATA 337 Airway Simulation Capstone Paper 
International Business Research Paper
Rubric Code: P6748B
By R2Njulie
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  POOR

0 pts

FAIR

3 pts

GOOD

4 pts

EXCEPTIONAL

5 pts

TOTAL POINTS

(N/A)

Introduction of Airline
20 pts

POOR

Introduction omitted or contained only a few of the required elements
FAIR

Introduction section included and listed about 50% of the required information listed in the Capstone Paper Format.
GOOD

Introduction section included and listed about 75% of the required information listed in the Capstone Paper Format.
EXCEPTIONAL

Introduction section included and listed all of the required information in the Capstone Paper Format. Explanation provided for missing information was
TOTAL POINTS
Simulation Constraints
20 pts

POOR

- Simulation Constraints section omitted .
FAIR

-Simulation constraints section included.
1/2 Constraints included but not analyzed
GOOD

-Simulation constraints section included.
-Numerous constraints included.
-Weak illogical analysis
EXCEPTIONAL

-Simulation constraints section included.
-Numerous constraints included.
-Thorough, well supported analysis
TOTAL POINTS
Forecasting and Route Selection
20 pts

POOR

- Forecasting or Route Selection section omitted .
FAIR

- Forecasting and route selection section included.

- Discussion included some of the required elements including forecasting to determine route selection, demand and profitability,slot availability and competition.

- No analysis of and lesson(s) learned included
GOOD

- Forecasting and route selection section included.

- Discussion included most of the required elements including forecasting to determine route selection, demand and profitability,slot availability and competition.

- Analysis of and lesson(s) learned included but was weak or not well supported.
EXCEPTIONAL

- Forecasting and route selection section included.

- Discussion included all of the required elements including forecasting to determine route selection, demand and profitability,slot availability and competition.

- Analysis of and lesson(s) learned was thorough and well supported.
TOTAL POINTS
Financing and Fleet Selection
20 pts

POOR

- Financing or Fleet Selection section omitted
FAIR

- Financing and fleet selection section included

- Discussion of fleet acquisition decisions included few factors such as initial conditions, forecast maintenance costs for A-D checks, training costs, fleet commonality, range, payload, seating configuration.

- Financing discussion did not include either lease versus buy decision or length of leases(s) considerations.

- No analysis of and lesson(s) learned included
GOOD

- Financing and fleet selection section included

- Discussion of fleet acquisition decisions included most factors as initial conditions, forecast maintenance costs for A-D checks, training costs, fleet commonality, range, payload, seating configuration.

- Financing discussion included either lease versus buy decision and length of leases(s) considerations.

- Analysis of and lesson(s) learned included but was weak or not well supported.
EXCEPTIONAL

- Financing and fleet selection section included

- Discussion of fleet acquisition decisions including all factors as initial conditions, forecast maintenance costs for A-D checks, training costs, fleet commonality, range, payload, seating configuration.

- Financing discussion included lease versus buy decision and length of leases(s) considerations.

- Analysis of and lesson(s) learned was thorough and well supported.
TOTAL POINTS
Marketing Strategy
20 pts

POOR

- Marketing Strategy section omitted
FAIR

- Marketing strategy section included

- Brief discussion of at least two of the 4Ps including Price, Promotion, Place, Product

- No analysis of and lesson(s) learned included
GOOD

- Marketing strategy section included

- Brief discussion of the 4Ps including Price, Promotion, Place, Product

- Analysis of and lesson(s) learned included but was weak or not well supported.
EXCEPTIONAL

- Marketing strategy section included

- Brief but thorough discussion of the 4Ps including Price, Promotion, Place, Product

- Analysis of and lesson(s) learned was thorough and well supported.
TOTAL POINTS
Route Scheduling
20 pts

POOR

- Route Scheduling Section omitted
FAIR

- Route Scheduling Section Included

- Aircraft utilization discussion included none or few of the following: actual utilization figures, turns, and maintenance scheduling.

- No analysis of and lesson(s) learned included
GOOD

- Route Scheduling Section Included

- Aircraft utilization discussion included most of the following: actual utilization figures, turns, and maintenance scheduling.

- Analysis of and lesson(s) learned included but was weak or not well supported.
EXCEPTIONAL

- Route Scheduling Section Included

- Thorough discussion included aircraft utilization including actual utilization figures, turns, and maintenance scheduling.

- Analysis of and lesson(s) learned was thorough and well supported.
TOTAL POINTS
Staffing and Compensation
20 pts

POOR

- Staffing And Compensation Section omitted
FAIR

- Staffing And Compensation Section Included

- Brief Discussion of staffing levels and selection of compensation

- - No analysis of and lesson(s) learned included
GOOD

- Staffing And Compensation Section Included

- Discussion of staffing levels and selection of compensation included effect on morale or subsequent effect on company image.

- Analysis of and lesson(s) learned included but was weak or not well supported.
EXCEPTIONAL

- Staffing And Compensation Section Included

- Thorough discussion of staffing levels and selection of compensation and effect on morale and subsequent effect on company image.

- Analysis of and lesson(s) learned was thorough and well supported.
TOTAL POINTS
Conclusion
20 pts

POOR

- Conclusion Section omitted
FAIR

- Conclusion Section Included.

- No Overall lessons learned or things you would change if you “owned” another airline included
GOOD

- Conclusion Section Included.

- Overall lessons learned or things you would change if you “owned” another airline included

- Analysis of and lesson(s) learned included but was weak or not well supported.
EXCEPTIONAL

- Conclusion Section Included.

- Overall lessons learned and things you would change if you “owned” another airline included

- Analysis of and lesson(s) learned was thorough and well supported.
TOTAL POINTS
Format
10 pts

POOR

- Paper lacks many elements of correct APA formatting.
- Paper is inadequate/excessive in length.
FAIR

- Paper follows most APA guidelines with some errors
-Paper length 3-5 pages.
GOOD

- Paper follows APA designated guidelines.
with few errors.
-Format is good.
- Paper is 6-8 pages in length
EXCEPTIONAL

- Paper follows all designated guidelines with no errors.
-Format enhances readability of paper.
- Paper is 6-8 pages in length
TOTAL POINTS
Grammar, Punctuation & Spelling
10 pts

POOR

- Paper contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.
FAIR

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
GOOD

- Rules of grammar, usage, and punctuation are followed with minor errors.
Spelling is correct.
EXCEPTIONAL

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
TOTAL POINTS
Organization & Structure
10 pts

POOR

- Organization and structure detract from the message of the writer.
- Paragraphs are disjointed and lack transition of thoughts.
FAIR

- Structure of the paper is not easy to follow.
- Paragraph transitions need improvement.
- Introduction or conclusion is missing, or if provided, does not flow with the body of the paper.
GOOD

- Structure is mostly clear and easy to follow.
- Paragraph transitions are present.
- Introduction and conclusion are logical.
EXCEPTIONAL

-Structure of the paper is clear and easy to follow.
- Paragraph transitions are logical and maintain the flow of thought throughout the paper.
- Introduction and conclusion are logical and flow with the body of the paper.
TOTAL POINTS
Content & Development
10 pts

POOR

- Content is incomplete.
- Major points are not clear and /or persuasive.
Questions were not adequately answered.
FAIR

- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Responses are inadequate or do not address assignment.
- Content is inconsistent with regard to purpose and clarity of thought.
GOOD

- Content is accurate and persuasive.
- Major points are stated.
- Responses are adequate and address assignment.
- Content and purpose of the writing are clear.
EXCEPTIONAL

- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Responses are excellent, timely and address assignment including course concepts.
- Content and purpose of the writing are clear.
TOTAL POINTS






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