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iRubric: Anti-bullying ad campaign rubric

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Anti-bullying ad campaign Anti-bullying video Rubric Code: P2W5377 By trowbrs Ready to use Public Rubric Subject: Education Type: Project Grade Levels: 6-8

Bullying Proposal
	10 pts	5 pts	0 pts
Ideas and content	10 Students describes conflict situations and clearly portrays how bullying can affect the feelings of others and gave a clear call to action	5 Students describes a typical conflict situation and tells how bullying can affect the feelings of others. Could be considered a clear call to action	0 Student did not show how bullying affects others or what each character should do if bullying occurs. No clear call to action
Organization	10 Students were on topic and clearly generated and organized ideas and information to write for an intended purpose and audience.	5 Students barely generated, and /or organized ideas and information to write for an intended purpose and audience.	0 Student did not generate, gather, and organize ideas and information to write for an intended purpose and audience.
Relevence & Creativity	10 Product chosen was relevant to target audience. There was very good creativity regarding ideas	5 Product chosen was somewhat relevant to target audience. There was some creativity of ideas	0 Product chosen was somewhat relevant to target audience. There was minimal creativity of ideas
Understanding of topic	10 Student's described a bullying situation and clearly described how they wanted the company to counter the issue	5 Student's information described a bullying situation and described how they wanted the company to counter the issue. The conversation would have benefited from more detail	0 Students led a very weak, not well prepared ad pitch. 0 = no ad pitched
Preparation & work share	10 Students worked on the storyboard without needing reminders to work. Both students actively participated in the ad proposal Research about topic was evident	5 Students worked on the storyboard with some reminders. Only one of the students actively participated in the ad proposal Some research about the topic was evident	0 What was presented was bare minimum material. Not much obvious effort was shown. Very little research about the topic was evident 0 = research not apparent.