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Lurssen vs. Young Digerati 
Group Work: Class Presentations
Who: ....wrote/planned the best for the "segment 04" customer Who: ...wrote/planned more accurately about the actual topic (i.e., focused/succinct product research). Who: ...planned/pitched/applied/aligned best with the customer’s journey. Who: ...planned/pitched applied where 04 was in their journey. Who: ...planned/pitched finished with the right goal in mind (i.e., conversion) and validated the TCO Who: …sounds like Lurssen’s brand voice?
Rubric Code: P233376
By cookcm
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Presentation Rubric
  Poor

D+ or below

4.16 pts

Fair

C+ to C-

8.33 pts

Good

B+ to B-

12.5 pts

Excellent

A+ to A-

16.67 pts

Customer - Segment 04 & Culture

Claritas and Hofstede

wrote/planned the best for the "segment 04" customer
Poor

worse than is usual, expected, or desirable; of a low or inferior standard or quality.
Fair

in accordance with the rules or standards; legitimate.
Good

to be desired or approved of.
Excellent

Superior. very good of its kind : eminently good
Product/Topic - Super Yacht Research

Super Yachts in general. Competition
wrote/planned more accurately about the actual topic (i.e., focused/succinct product research)
Poor

worse than is usual, expected, or desirable; of a low or inferior standard or quality.
Fair

in accordance with the rules or standards; legitimate.
Good

to be desired or approved of.
Excellent

Superior. very good of its kind : eminently good
Overall validation of the 5 stages

Brand and/or customers
planned/pitched/applied/aligned best OVERALL with the customer’s journey/ 5 stages.

Awareness & Interest, Search, Research, Purchase & Experience.
Poor

worse than is usual, expected, or desirable; of a low or inferior standard or quality.
Fair

in accordance with the rules or standards; legitimate.
Good

to be desired or approved of.
Excellent

Superior. very good of its kind : eminently good
Validated 04 at each stage

Who "valued" the customer most.
validated where 04 was in their journey at each stage

Lifestyle, Demographic traits, Culture, history, Familial status, etc.


Young Digerati (04) from Latin America. The customer left Trinidad at 10 years old and lived in Brazil until they turned 25. Now they live in New York on 5th avenue and works in the technology industry.
https://claritas360.claritas.com/mybestsegments/#segDetail/PZP/04
Poor

worse than is usual, expected, or desirable; of a low or inferior standard or quality.
Fair

in accordance with the rules or standards; legitimate.
Good

to be desired or approved of.
Excellent

Superior. very good of its kind : eminently good
TCO - current and long term value

Docking, Insurance, Security, Technology, Maintenance, Environmental Forces, etc.

planned/pitched finished with the right goal in mind (i.e., conversion) and validated the TCO
Poor

worse than is usual, expected, or desirable; of a low or inferior standard or quality.
Fair

in accordance with the rules or standards; legitimate.
Good

to be desired or approved of.
Excellent

Superior. very good of its kind : eminently good
Lurrssen - The Brand

sounds like Lurssen’s brand voice

Branding Kit, Colors, Font, Style, SMM insights or https://www.lurssen.com/en/about/11-reasons/

Philosophy, Creativity, Continuity, Trust, Experience, Quality, Reliability, Made in Germany, Esteem, Lifetime Support/Service Marketing, Sustainability/Facility (readiness of compliance), A masterpiece.
Poor

worse than is usual, expected, or desirable; of a low or inferior standard or quality.
Fair

in accordance with the rules or standards; legitimate.
Good

to be desired or approved of.
Excellent

Superior. very good of its kind : eminently good



Keywords:
  • Presentation



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