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iRubric: Marketing Game Project rubric

iRubric: Marketing Game Project rubric

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Marketing Game Project 
Marketing Game Project
Students will design a board game. You will conceptualize the game, creat a mock version of the game, create a marketing plan, and present your project to the class.
Rubric Code: NXBA7X4
By scottschro
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Criterion
  Above Average

Superior Effort

(N/A)

Fair

Work complete

(N/A)

Poor

Missing parts

(N/A)

Points Received

(N/A)

Introduction
40 pts

target market, differential advantage focus, market research
Above Average

- Content is comprehensive, accurate, and persuasive.<BR>
- Major points are stated clearly and are well supported.<BR>
- Content and purpose of the writing are clear. <BR>
(40 pts)
Fair

- Content is not comprehensive and /or persuasive.<BR>
- Major points are addressed, but not well supported. <BR>
- Content is inconsistent with regard to purpose and clarity of thought.<BR>
(30 pts)
Poor

- Content is incomplete.<BR>
- Major points are not clear and /or persuasive.<BR>
<BR>
<BR>
(20 pts.)
Points Received
Structure
15 pts

Above Average

- Paper follows designated guidelines.<BR>
- Paper is the appropriate length as described for the assignment.<BR>
(15 pts)
Fair

- Paper follows most guidelines.<BR>
- Paper is over/ under word length.<BR>
<BR>
<BR>
(10 pts)
Poor

- Paper lacks many elements of correct formattting.<BR>
- Paper is inadequate/excessive in length.<BR>
<BR>
(5 pts)
Points Received
Grammar, Punctuation & Spelling
15 pts

Above Average

- Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR>
- Language is clear and precise; sentences display consistently strong, varied structure.<BR>
(15 pts)
Fair

- Paper contains few grammatical, punctuation and spelling errors.<BR>
- Language lacks clarity.<BR>
<BR>
(10 pts.)
Poor

- Paper contains numerous grammatical, punctuation, and spelling errors.<BR>
- Language uses jargon or conversational tone.<BR>
<BR>
(5 pts.)
Points Received
Works Cited Page
10 pts

Above Average

Paper follows MLA format for works cited page. All cites are correct<BR>
<BR>
(10 pts.)
Fair

Works Cited page contains few errors<BR>
<BR>
<BR>
<BR>
(5 pts.)
Poor

Works cited page omitted or completely improper.<BR>
<BR>
<BR>
(0 pts.)
Points Received
Creativity
30 pts

Above Average

Exceptional detail and original work. At least 2 or more unusual elements of described in the written plan.<BR>
<BR>
(30 pts.)
Fair

Creative work with attention to structure and varied elements. At least one original part of the plan stands out in the written work.<BR>
(25 pts.)
Poor

Lack of creativity but instructions followed and plan is complete.<BR>
<BR>
<BR>
<BR>
(20 pts.)
Points Received
SWOT Analysis
15 pts

strengths, weaknesses, opportunities, threats
Above Average

Analysis complete with excellent examples given for all areas.<BR>
<BR>
(15 pts.)
Fair

Analysis complete but explanation of one area incomplete or weak.<BR>
<BR>
(10 pts.)
Poor

Analysis of more than one of the 4 areas incomplete or weak.<BR>
<BR>
(5 pts.)
Points Received
Marketing Budget
15 pts

Above Average

Research of cost and promotion very detailed and realistic. Research was done to find prices for advertising and promotional costs.<BR>
<BR>
(15 pts.)
Fair

Research and cost section complete but no extra effort to get realistic information.<BR>
<BR>
Costs are not backed up properly.<BR>
<BR>
(10 pts.)
Poor

Research and cost section incomplete and no extra effort to get realistic information.<BR>
<BR>
<BR>
<BR>
(5 pts.)
Points Received
Channel of distribution and Pricing
15 pts

Above Average

Both parts complete and well detailed.<BR>
<BR>
<BR>
<BR>
<BR>
(15 pts)
Fair

Parts are complete but more detail was necessary for full credit.<BR>
<BR>
<BR>
(10 pts.)
Poor

A part is missing or very poorly done. More information necessary on both parts.<BR>
<BR>
(5 pts.)
Points Received
Mock Game
30 pts

Above Average

Game is detailed, creative, and surprising. You want to play! Elements are arranged neatly with all the usual game parts complete. <BR>
(30 pts.)
Fair

Game is complete and arranged neatly. Not engaging but target met. All parts complete. Some creative elements.<BR>
<BR>
(20 pts.)
Poor

Game is not complete but quickly arranged with little thought. Idea was not followed through by team. Lacks creativity.<BR>
<BR>
(10 pts.)
Points Received
TOTAL POINTS
185 pts

Above Average
Fair
Poor
Points Received



Keywords:
  • marketing



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