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iRubric: Infomercial rubric

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Infomercial TV Commercial/infomercial Rubric Code: NXABAC6 By alambag25 Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: (none)

Infomercial Rubric
	Exemplary 5 pts	Satisfactory 4 pts	Fair 3 pts	Poor 2 pts
Organization	Exemplary Student presents information in logical, interesting sequence which audience can follow.	Satisfactory Student presents information in logical sequence which audience can follow.	Fair Student presents information but the sequence is not logical, making it hard for audience to understand.	Poor Audience has difficulty following presentation because student jumps around.
Content/Theme	Exemplary Student demonstrates full knowledge of the topic and engages the audience with enthusiasm.	Satisfactory Student is at ease with content and has an easy flow within the message.	Fair Student is uncomfortable with information, however message can be heard.	Poor Content is weak. Facts are inaccurate. Student should have research in more depth.
Volume and Clarity	Exemplary Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.	Satisfactory Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.	Fair Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing	Poor Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Length/Time	Exemplary maximum of 2 minutes and a minimum of 1 minute.	Satisfactory 59 seconds to 2 minutes and 5 seconds	Fair 55 seconds to 2 minutes and 10 seconds	Poor 50 seconds to 2 minutes and 15 seconds
Presentation	Exemplary Student explains content, makes eye contact and keeps audience attention.	Satisfactory Student explains content and makes eye contact.	Fair Student explains commercial but does not make eye contact and is hard to understand.	Poor Student is unable to explain commercial.
Props	Exemplary The commercial makes use of visual aids or props excellently.	Satisfactory The commercial makes good use of visual aids or props.	Fair The commercial includes visual aids or props, but they do not significantly contribute to the commercial and/or they are not well done.	Poor The commercial does not include any visual aids or props.