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Individual Project: MKT Reflection Paper 
Group Work: Class Presentations
Rubric Code: N2W95AC
By cookcm
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Presentation Rubric
100%: Four (4) categories worth up to 25%.
  No submission

0 pts

Poor

D+ or below

17.47 pts

Fair

C+ to C-

19.97 pts

Good

B+ to B-

22.47 pts

Excellent

A+ to A-

25 pts

Content Knowledge (25%)

Key word usage and explanations. Supplemental resources used to help explain key concepts. Rich vivid descriptions and data sets to back up content discussed.
No submission

No points.
Poor

Student demonstrated a poor grasp of the information. Poor understanding of subject/discipline and principles of marketing.
Fair

Student demonstrated a fair grasp of the information. Fair understanding of subject/discipline and principles of marketing.
Good

Student demonstrated a good grasp of the information. Good understanding of subject/discipline and principles o marketing.
Excellent

Student demonstrated an excellent grasp of the information. Excellent understanding of subject/discipline and principles of marketing.
Interesting and Engaging (25%)

Use rich colorful and creative language. Bring content to life with illustrations, stats, figures,pie charts, bar graphs, etc. Atlas of Science, "How to write interesting and engaging essays [or content]": https://atlasofscience.org/how-to-write-interesting-and-engaging-essays/
No submission

No points.
Poor

Student lacks persuasive/engaging language.
Fair

Student used minimal persuasive/engaging language.
Good

Student used some persuasive/engaging language.
Excellent

Student used persuasive/engaging language in an excellent manner.
Industry Value (25%)

i.e., enterprise/employer centric document, use of industry keywords, graphs, data driven report.
No submission

No points.
Poor

Reflection is NOT an enterprise/employer centric document, poor use of industry keywords, graphs, data driven report.
Fair

Reflection is a fairly enterprise/employer centric document, fair use of industry keywords, graphs, data driven report.
Good

Reflection is a useful/good enterprise/employer centric document, good use of industry keywords, graphs, data driven report.
Excellent

Reflection is EXCELLENT. Very enterprise/employer centric document, superior use of industry keywords, graphs, data driven report.
APA formatting and related (25%)

i.e., formatting, report length, references annotated through-out and reference section, organization, keyword choice, innovative thought, and creativity.
No submission

No points.
Poor

Student did a poor job with formatting and related concerns. The paper lacked information, creativity and innovation. Fair example but in its current state should NOT be used in the industry. 3-5.75 page document.
Fair

Student did a fair job with formatting and related concerns. Was fairly informative, creative and innovative. Fair example but in its current state should NOT be used in the industry. 6-6.75 page document.
Good

Student did a good job with formatting and related concerns. Was moderately informative, creative and innovative. Good peer example and could be used in the industry. 7-7.75 page document.
Excellent

Successful/Excellent. Informative, creative, innovative. Excellent peer example and industry worthy. Complete 8-10 page document.



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