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Persuasive Speech Project 
Students will give a persuasive speech, and will be assessed on content, delivery, and written work.
Rubric Code: M6CCX8
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Presentation Grading
  Advanced

10 pts

Proficient

8 pts

Partially Proficient

7 pts

Not Proficient

6 pts

CONTENT/ORGANIZATION
This score only reflects the speech itself; not the written work.
Introduction
10 %

ATTENTION

Advanced

ATTENTION STEP:
Excellent attention-getter, Speaker related to audience, credibility established, gave very brief introduction of topic, and stated claim, (i.e. point you'll be trying to prove)previewed the main points. Clearly stated the relevance of topic to audience needs and interests.
Proficient

The speaker introduced the speech adequately, including an attention getter and a preview of the main points of the speech. Claim wasn't clearly expressed. Relevance of topic to audience needs and interests was somewhat apparent.
Partially Proficient

The speaker introduced the speech, but some details were unclear. The introduction lacked an attention getter and/or a preview of main points.
Not Proficient

The speaker failed to introduce the speech OR the introduction was not useful in indicating what the speech was about.
Body
15 %

Need, Satisfacton, Visualization

Advanced

Main points work within the steps and are clearly distinguished with supporting details. Transitions are effectively used for coherent movement from point to point.
Proficient

General body organization but some steps weren't clear or well-developed. Transitions were okay, but not as unique or distinct as the could be.
Partially Proficient

The speaker's information lacked detail to the extent that some persuasive impact was compromised. Transitions need work.
Not Proficient

The speech was difficult to follow due to a lack of organization. Little detail was given to support the main points. Difficult to identify introduction, body, and conclusion.
Background/Subject Knowledge
15 %

Clearly research was done in speech preparation and modified to meet the needs of the audience.

Advanced

Depth of content reflects knowledge and understanding of topic. Main points adequately substantiated with timely, relevant and sufficient support.
Thoughtful audience analysis reflected through choice of topic and supporting evidence.
Proficient

Provided accurate explanation of key concepts.Provides some support for main points, but needed to elaborate further with explanations, examples, descriptions, etc. Support is relevant, but could be stronger.
Good audience analysis reflected through choice of topic and content.
Partially Proficient

Provides very minor amounts of content and little support for main points. Explanations of concepts are a bit weak or incomplete. Listeners gain minimal knowledge from presentation.
Topic seems somewhat relevant to audience, but not explicitly stated. Vague reference to audience needs and/or interests.
Considering interests of audience didn't seem paramount in topic and or/content.
Not Proficient

Provides irrelevant or no support. Explanations of concepts are inaccurate or incomplete. Listeners gain little knowledge form presentation. No attempt made to connect topic to targeted audience.
Conclusion
10 %

Action Step

Advanced

The speaker summarized the main points, tied back to the introduction to bring the speech full circle, and left the audience with a specific call to action and a powerful clincher
Proficient

The speaker recaped main points but missed at least one key component of conclusion (call to action, clincher, tie-back to intro...etc.)
Partially Proficient

The speaker concluded the speech in a disorganized fashion. Two or more important components were not present.
Not Proficient

No conclusion, ended rather abruptly. Most parts of conclusion were missing.
DELIVERY
Extemporaneous, Elements of delivery help convey credibility and enthusiasm for topic: gestures, eye contact, space, voice, movement, fluencies (no verbal fillers), facial expressions
Voice
10 %

The 4 Ps, articulation and verbal fillers

Advanced

Natural variation of vocal characteristics (pace, pitch, power, pauses, articulation) in Standard English to heighten interest and match message appropriately. Few, if any, verbal fillers.
Proficient

Some limited variation of vocal characteristics. Use of pace, pitch, power and pauses seemed inconsistent at times. Some verbal fillers.
Partially Proficient

The student could be heard most of the time but at certain points were inaudible and/or inarticulate. Little pitch variation. Pacing was too slow/fast. Verbal fillers were noticable and frequent.
Not Proficient

Audience had difficulty hearing and/or understanding much of the speech due to monotone or inappropriate variation of vocal characteristics. Inconsistent with verbal message. Excessive fluency errors interfered with message comprehension. Excessive use of vocalized fillers.
Eye Contact
10 %

Consistent eye contact with all sides of room.

Advanced

Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of speaker notes and effective use of scanning to established an expanded zone of interaction.
Proficient

The speaker looked up occasionally and focused on just a few people during the speech. Some use of speaker notes. Seemed a bit disengaged from audience for short periods of time.
Partially Proficient

Conspicuous use of speaker notes. Seems disengaged from audience for noticeable periods of time.
Not Proficient

The speaker seldom looked at the audience. Reads speech from notes. Avoided eye contact with audience. Only occasional and sporadic glances.
Body
10 %

Facial Expressions
Posture
Gestures

Advanced

Facial expressions were comfortable and showed enthusiasm for the topic. Expressive, dynamic, and natural use of gestures, posture and facial expressions to reinforce and enhance meaning. Body language reflects comfort interacting with audience. The speaker maintained good posture.
Proficient

Facial expressions were comfortable.
Gestures were fine--though were limited. Increase use of gestures to reinforce verbal message.
Partially Proficient

Facial expressions seemed forced or absent. Stiff or unnatural use of nonverbal behaviors. Body language reflects some discomfort interacting with audience. Limited use of gestures to reinforce verbal message.
Not Proficient

The speaker's posture and expression indicated a lack of enthusiasm or comfortableness with the speech. Some gestures were a bit distracting.Body language reflects a reluctance to interact with audience. Use of self-adaptive, repetitive or nervous behaviors.
Movement/Space
10 %

Speaker uses movement and space to enhance verbal message and convey dynamism.

Advanced

Movements were purposeful and enhanced the delivery of the speech. Space was used well (front and center).
Proficient

The speaker had adequate and non-distracting movement during the speech. Decent use of speaking space (front of room)
Partially Proficient

The speaker had some distracting movement during delivery. Space wasn't used to the advantage of the speaker (stayed in one place the whole time)
Not Proficient

Movements were distracting (pacing or monotonous). Use of space was not considered by the speaker (potted plant)
Timing
10 %

indiv: 3-7 min.

Advanced

kept within required time frame
Proficient

15-30 seconds over required time

or under required time
Partially Proficient

31-1:00 over required time

or under required time
Not Proficient

1:00-3:00 over required time

or under required time
WRITING
This score represents the written speech only.
Persuasiveness
10 %

Advanced

Thesis is clear and Persuasive.
Argument is sound and supported by evidence.
Three supporting paragraphs contain evidence to support the thesis.
Proficient

Thesis is somewhat clear and persuasive.
Argument and evidence is somewhat weak.
Three supporting paragraphs do not support thesis.
Partially Proficient

Thesis is weak.
Argument and evidence is weak/does not connect to thesis.
Supporting paragraphs do not support thesis.
Not Proficient

No thesis.
Argument and evidence to not connect or support one point.
Supporting paragraphs are disconnected.
Organization
10 %

Advanced

Essay is clearly organized.
Has clear paragraphs
Has strong thesis.
Has three well-supported body paragraphs.
Has clear topic and concluding paragraphs.
Has a good "grabber" sentence.
Proficient

Essay is organized.
Paragraphing is clear.
Has a grabber sentence.
Has a good thesis.
Has moderately supported body paragraphs. Has a topic and concluding paragraph.
Has a grabber sentence.
Partially Proficient

Essay has some order and needs revision.
Attempts to use paragraphs.
Attempts an attention-grabber sentence.
Body paragraphs are not well supported.
Topic and concluding paragraphs are weak.
Grabber sentence is weak.
Not Proficient

Thesis is very weak.
Has very weak paragraphing.
Has very weak structure.
Has no topic sentence.
Has no grabber sentence.
Vocabulary and Voice
10 %

Advanced

Uses many vocabulary words.
No spelling errors.
Uses unique voice for subject.
Many verbs and adjectives.
Proficient

Uses some vocabulary words.
Few spelling errors.
Uses own voice.
Some verbs and adjectives.
Partially Proficient

Uses few vocabulary words.
Some spelling errors.
Voice does not stand out.
Few verbs and adjectives.
Not Proficient

Has simple language.
Many spelling errors.
Voice is weak.
No verbs or adjectives.
Fluency and Grammar
10 %

Advanced

Writing is logical and fluid.
Many sentences begin differently.
No grammar or punctuation errors.
Proficient

Writing is easy to read.
Some sentences begin differently.
Paper needs little editing.
Few grammar or punctuation errors.
Partially Proficient

Writing has run-ons or choppy sentences.
Paper needs some editing.
Some punctuation and grammar errors.
Not Proficient

Writing has many errors.
Paper needs much editing.
Many punctuation or grammar errors.



Keywords:
  • persuasion, speech, presentation







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