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iRubric: SWOT Analysis - Marketing Unit 1 rubric

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SWOT Analysis - Marketing Unit 1 Oral Presentation - Mock Sportscast Rubric for evaluating student presentations. Rubric Code: L87292 By LMHefner Ready to use Private Rubric Subject: Vocational Type: Presentation Grade Levels: 9-12, Undergraduate

Presentation Rubric
	Fair 12 pts	Good 34 pts	Excellent 5 pts
Organization/Preparation	Fair Audience has difficulty following presentation because it is follows a loose organizational pattern. Little preparation demonstrated.	Good Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.	Excellent Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Presentation Media	Fair Student only made use of minimal skills in technology choice for presentation. SWOT analysis not presented well.	Good Student demonstrates limited knowledge of presentation media. Fewer than three basic skills are demonstrated. Concept of SWOT analysis not captured to fullest extent.	Excellent Student maximized use of technology in presentation, demonstrating full knowledge and familiarity with chosen presentation media. Student presented concept very well.
S W O T	Fair Student has only one or less example of each factor mentioned.	Good Student mentions each factor with two examples.	Excellent Student has at least three or more examples of each factor incorporated into presentation.
Analyzation of SWOT Factors	Fair No recommendations or plans given for capitalizing on positive or adjustments or contingency plans for negative.	Good Some ways to benefit from positive were given and plans and/or suggestions were disclosed to counteract negative, but only partial coverage of factors.	Excellent Recomendations to benefit from positive were disclosed and continency plans and suggestions were given in detail to neutralize negative factors for each of four categories.
4 Ps of Marketing Mix	Fair Ps of marketing mix were not explained.	Good Presentation covered some of marketing mix in relation to chosen business, but lacked clarity.	Excellent Presentation fully explained all 4 Ps of marketing mix in relation to chosen business.
PEST Analysis	Fair None of the PEST factors mentioned.	Good The presentation made reference to one PEST factor.	Excellent The presentation made reference to at least two of PEST factors.
Proper use of marketing terminology	Fair Presentation makes no use of marketing terminology	Good Presentation includes three or less marketing terms.	Excellent Presentation included at least four distinct marketing terms.
Grammar, spelling	Fair Presentation contained ten or more errors.	Good Presentation contains more than three errors but less than ten.	Excellent Presentation contains less than three errors.

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