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Startup Business Evaluation
Startup Business Evaluation
Rubric to evaluate a startup business by investors (e.g. VC or Angel investors).
Rubric Code:
K38XC5
By
dmascotti
Ready to use
Public Rubric
Subject:
Business
Type:
(Other)
Grade Levels:
(none)
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Mobile Mode
Investor Prepareness
Not Done
0 pts
Poor
1 pts
Fair
2 pts
Good
3 pts
Business Idea
Not Done
Business idea is not done (you can stop here).
Poor
Business idea is not crystalized or has been done by others and failed.
Fair
Business idea is faily clear and unique.
Good
Clear and unique business idea.
Documentation
Business Plan
Not Done
Not done
Poor
Poor business plan. Needs a lot of work.
Fair
Fairly done business plan. Needs work. Maybe outdated.
Good
Up-to-date and comprehensive business plan.
Marketing Plan
Not Done
Not done
Poor
Weak, unproven, or controvertial marketing plan.
Fair
Fairly done marketing plan. Needs work.
Good
Working marketing plan.
Executive Summary
Not Done
Not Done
Poor
Preliminary or out-dated.
Fair
Needs work
Good
Complete and up-to-date
Personnel
Founder(s) Background
Not Done
Founder has no background in the business.
Poor
Founder has poor understanding / background in the business.
Fair
Founder understand the business for the most part.
Good
Founder is an expert in the business sector.
Management Team
Not Done
No team. Or founder spends part time on this business.
Poor
Equivalent of one to two full time team members.
Fair
Two or more team members with sufficient experties.
Good
Solid team covering all aspects of business.
Product or Service
Completeness
Not Done
Nothing has been done. At the idea stage.
Poor
Some work has been done. Prototype is not ready.
Fair
There is a prototype of product or service.
Good
There is a working product or service.
Business / Revenue model
Not Done
No model.
Poor
Weak or unproven model.
Fair
Tested model. May not be strong enough.
Good
Proven model tested by others.
Barriers to Entry
Amount of work
Not Done
No work has been done.
Poor
Little work has been done and can be easily duplicated.
Fair
Some work has been done. Duplication of work requires months of R&D.
Good
Years of work (R&D, testing, deployment) has been done. Hard to duplicate the work.
Patentability
Not Done
Patented by others. Prior art exists.
Poor
Possibility of patent protection.
Fair
High patentability potential. Need more research.
Good
Definite patentability potential.
Patents
Not Done
No patents.
Poor
Patent drafts completed or in process, but not applied.
Fair
Provisionary patent filed. Or patent application in process.
Good
Has one or more patents
Customers
Not Done
No customers.
Poor
A few customers or potential customers.
Fair
Some customers.
Good
Enough customers to make entry by others difficult.
Financials
Financial investments
Not Done
None, negligible.
Poor
Founders money.
Fair
Founders money plus some investors.
Good
Large investors money.
Revenues
Not Done
None, negligible.
Poor
Little, with small potential.
Fair
Break even or close to break even.
Good
Profitable with high potential.
Formation / Structure
Not Done
None or DBA.
Poor
Improper business structure. Needs overhaul.
Fair
Needs minor change (e.g. from S to C corp, or from LLC or corp or vice versa).
Good
Correct business structure for this type of investors.
Presentation
Elevator pitch
Not Done
Not done.
Poor
Weak or uninteresting pitch.
Fair
Under progress. Some pitches need work.
Good
Has 30 second, 1 minute, 5 minute, and 15 or longer minute pitches. All pitches have been tested and are good.
Slide presentation
Not Done
Not done.
Poor
Preliminary.
Fair
Mostly done. Needs work.
Good
Completed and current.
Market / Industry
Target Market
Not Done
Unidentified
Poor
Vague.
Fair
Somewhat identified.
Good
Clearly identified.
Penetrability
Not Done
Unpenetratable market or industry.
Poor
Hard to penetrate market or industry (e.g. Airlines)
Fair
Penetratable market but with difficulties
Good
Easy to penetrate. Ripe market.
Market Saturation
Not Done
Over saturated market with huge competition (e.g. social networking)
Poor
Largely saturated market. Room for entry.
Fair
Unsaturated market. Sufficient room for entry.
Good
Lightly serviced market. Lot of room for entry.
Keywords:
Business, investor, entrepreneurship, VS, Angel Investor, Investment, Business Plan
Subjects:
Business
Vocational
(General)
Types:
Presentation
Handout
ePortfolio
(Other)
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