iRubric: Commercial rubric

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Commercial Commercial Rubric for evaluating student commercial with misleading scientific information. Rubric Code: K2WAW8X By jnadeau Ready to use Public Rubric Subject: Biology Type: Presentation Grade Levels: 9-12

Presentation Rubric
	Poor 0.2 pts	Fair 0.3 pts	Good 0.4 pts	Excellent 0.5 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because it jumps around.	Good Presented in logical sequence which audience can follow.	Excellent Presented information in logical, interesting sequence which audience can follow.
Scientific Misinformation	Poor There is no scientific information.	Fair Scientific information is okay, but does not support the product.	Good Students present scientific information, but does not necessarily sway the consumer one way or another.	Excellent Students present scientific information that make the product believable.
Text and Graphics	Poor Student uses poor graphics or no graphics	Fair Student occasionally uses graphics that rarely support text and presentation.	Good Student's graphics relate to text and presentation.	Excellent Student's graphics explain and reinforce screen text and presentation.
Propoganda Techniques	Poor Student used no identifiable propaganda technique to sell the product.	Fair Student used one identifiable propaganda technique to sell the product.	Good Student used two identifiable propaganda technique to sell the product.	Excellent Student used multiple identifiable propaganda techniques to sell the product.
Visual Appeal	Poor Students use of visual appeal is weak and forced.	Fair Students use of visual appeal is attempted, but needs more flair.	Good Students use of visual appeal is on track.	Excellent Students use of visual appeal went above and beyond expectations trying new and innovative styles to add to the presentation.
Length	Poor Commercial is less than 1 minute	Fair Commercial is 1 minute	Good Commercial is 1:30	Excellent Commercial is 2 minutes