iRubric: Persuasion Speech Rubric

ATTENTION STEP:
Excellent attention-getter. Related to audience, credibility established, gave very brief introduction of topic, and stated claim, (i.e. point you'll be trying to prove)previewed the main points. Clearly stated the relevance of topic to audience needs and interests.

The speaker introduced the speech adequately, including an attention getter and a preview of the main points of the speech. Claim wasn't clearly expressed. Relevance of topic to audience needs and interests was somewhat apparent.

The speaker introduced the speech, but some details were unclear. The introduction lacked an attention getter and/or a preview of main points.

The speaker failed to introduce the speech OR the introduction was not useful in indicating what the speech was about.

Effectively and ethically appeals to audience emotions (anger, status, power, fear, compassion, etc.) to achieve the persuasive goal. Vivid and emotive language effectively used to create imagery to engage audience emotionally. At least three rhetorical devices were used.

Appeals to audience emotions (anger, fear, compassion, status, etc.) to achieve the persuasive goal, but fails to use enough pathos to really move audience, didn't completely observe ethical responsibilities. Creates some effective imagery through language. At least two rhetorical devices were used.

Minimal appeal to audience emotions (anger, fear, status, compassion, etc.) for persuasive goal; fails to observe ethical responsibilities. Creates some effective imagery through language. At least one rhetorical device was used.

Fails to appropriately appeal to audience emotions. No attempt to use vivid or descriptive language to capture audience emotions.
Fallacies used instead of ethical appeals. No obvious use of rhetorical devices.

Brakelight alerted audience to the presentation conclusion. The speaker summarized the main points, tied back to the introduction to bring the speech full circle, and left the audience with a specific call to action and a powerful clincher

Brakelight alerted audience to the presentation conclusion.The speaker recaped main points but missed at least one key component of conclusion (call to action, clincher, tie-back to intro...etc.)

Brakelight was weak or not present; the speaker concluded the speech in a disorganized fashion. Two or more important components were not present.

No brakelight, conclusion ended rather abruptly. Most parts of conclusion were missing.

Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of speaker notes and effective use of scanning to established an expanded zone of interaction.

The speaker looked up occasionally and focused on just a few people during the speech. Some use of speaker notes. Seemed a bit disengaged from audience for short periods of time.

Conspicuous use of speaker notes. Seems disengaged from audience for noticeable periods of time.

The speaker seldom looked at the audience. Reads speech from notes. Avoided eye contact with audience. Only occasional and sporadic glances.

Movements were purposeful and enhanced the delivery of the speech. Space was used well (front and center).

The speaker had adequate and non-distracting movement during the speech. Decent use of speaking space (front of room)

The speaker had some distracting movement during delivery. Space wasn't used to the advantage of the speaker (stayed in one place the whole time)

Movements were distracting (pacing or monotonous). Use of space was not considered by the speaker (potted plant)