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iRubric: Marketing Mix Presentations rubric
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Marketing Mix Presentations
Marketing Mix Activity
Groups will do an analysis of their SEM event as well as take lessons learned to be part of the Riverside specific event.
Rubric Code:
J2X9WW6
By
mweadock
Ready to use
Public Rubric
Subject:
(General)
Type:
Assignment
Grade Levels:
9-12
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Mobile Mode
Category
Excellent
20 pts
Good
15 pts
Poor
10 pts
Fair
5 pts
REQUIRED CONTENT
Excellent
The presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained) as well as additional info of trivia, etc.
Good
The presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained)
Poor
All but 1 of the required elements are included on the presentation.
Fair
Several required elements are missing.
GRAPHICS – RELEVANCE
Excellent
All graphics are related to the topic and make it easier to read.
Good
All graphics are related to the topic and most make it easier
Poor
All graphics relate to the topic
Fair
Graphics do not relate to the topic or no graphics included.
ATTRACTIVENESS
Excellent
The presentation is exceptionally attractive in terms of design, layout & neatness
Good
The presentation is attractive in design, layout and neatness
Poor
The presentation is acceptably attractive though it may be a bit messy
Fair
The presentation is distractingly messy or very poorly designed. It isn’t attractive.
MECHANICS
Excellent
Capitalization and punctuation are correct throughout the presentation .
Good
There is 1 error in capitalization or punctuation.
Poor
There are 2 errors in capitalization or punctuation.
Fair
There are more than 2 errors in capitalization or punctuation.
Riverside specific
Excellent
Presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained) as well as additional info of trivia, etc.
Good
The presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained)
Poor
All but 1 of the required elements are included on the presentation.
Fair
Several required elements are missing.
Riverside specific
Excellent
Details and samples of promotions are included.These would fulfill all channels - including announcements, graphic/logo, flyers, other.
Good
Not all samples are specified.
Poor
At least one sample is completed.
Fair
No promotion specific options are provided.
Subjects:
Business
(General)
Types:
Assignment
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