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iRubric: Marketing Research rubric
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Marketing Research
Marketing Research Project
Students will be divided into groups. Each group will conduct an analysis of their proposed business enterprise. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Immersion Students will submit the soft copy to the link provided
Rubric Code:
J22797B
By
jeansabado24
Ready to use
Public Rubric
Subject:
Business
Type:
Survey
Grade Levels:
9-12, Undergraduate
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Criterion
Excellent
20 pts
Good
15 pts
Fair
10 pts
Content & Development
100 pts
Excellent
- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the writing are clear.
Good
- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Fair
- Content is incomplete.
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts
Excellent
- Paper follows designated guidelines.
- Paper is the appropriate length as described for the assignment.
Good
- Paper follows most guidelines.
- Paper is over/ under word length.
Fair
- Paper lacks many elements of correct formattting.
- Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling
20 pts
Excellent
- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Good
- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Fair
- Paper contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.
Works Cited Page
10 pts
Excellent
Paper follows proper formatting for works cited page. All cites are correct
Good
Works Cited page contains few error
Fair
Works cited page omitted or completely improper
Keywords:
ABM NARANG -AY
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Types:
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Writing
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