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iRubric: Brand Analysis Portfolio rubric
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Brand Analysis Portfolio
Brand Analysis Portfolio
This rubric is for grading student's written assignments in Brand Management Strategies
Rubric Code:
F5C597
By
ehinckley
Ready to use
Public Rubric
Subject:
Business
Type:
Writing
Grade Levels:
Undergraduate
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Criterion
Substandard
(N/A)
Poor
(N/A)
Fair
(N/A)
Good
(N/A)
Exceptional
(N/A)
Content
80 pts
Substandard
- Content is incomplete.
- Major required topics are lacking or not all included or poorly presented.
10-20 pts
Poor
- Major criteria is addressed, but not well supported or discussed.
25-40 pts
Fair
- Content is accurate
- Content is mostly complete
45-60pts
Good
- Major points are stated clearly and are well supported.
65-70 pts
Exceptional
- Purpose of each section is clear & effective.
75-80 pts
Organization & Structure
30 pts
Substandard
- Structure detracts from the message of the writer.
-Assignments are inconsistent.
- Paragraphs are disjointed and lack transition of thoughts.
5-10 pts
Poor
- Assignments not easy to follow.
- Introductions do not preview all major points.
- Paragraph transitions need improvement.
10-15 pts
Fair
- Structure & content of assignments are clear.
15-20 pts
Good
Well done, but could have used a bit more polishing.
20-25 pts
Exceptional
Clear, Concise, and Compelling throughout every assignment
25-30 pts
Grammar, Punctuation & Spelling
35 pts
Substandard
- Paper contains numerous grammatical, punctuation, and spelling errors.
10-15 pts
Poor
Paper contains some grammatical, punctuation, and spelling errors.
15-30 pts
Fair
- Paper contains few grammatical, and a few punctuation and spelling errors.
20-30 pts
Good
Paper contains very few grammatical, and a few punctuation and spelling errors.
23-30 pts
Exceptional
- Paper contains less than 1-2 errors in grammar, punctuation or spelling.
- Language is clear and precise.
30-35 pts
Professionalism
30 pts
Substandard
Not professionally presented.
5-10pts
Poor
Minimal attention to professionalism
10-15 pts.
Fair
Average presentation - not suitable for a job interview.
15-20 pts
Good
Well done, but not at 100% - one more round of tweaking would have helped.
20-25 pts
Exceptional
Professionally concepted & produced. High level of professionalism & attention to detail.
25-30 pts
Oral Presentation
25 pts
Substandard
Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected.
2-10
Poor
The presentation lacks style and reads more like a list of facts than a support for an oral presentation.
10-15
Fair
The students presents the information fairly clearly and displays a reasonable understanding of their information. Good clear oral presentation.
15-20
Good
The presentation has an element of creativity and style, and is not just a list of facts. It demonstrates learners critical analysis and creative but practical solution.
20-24
Exceptional
The students present the information clearly and displays a complete understanding of their information. It is presented in a clear and concise manner with full understanding of the subject.Well prepared. 25
Keywords:
Writing
Subjects:
Accounting
Arts and Design
Biology
Business
Chemistry
Communication
Computers
Dance
Engineering
English
Finance
Foreign Languages
Geography
Geology
Health
History
Humanities
Journalism
Law
Math
Medical
Music
Philosophy
Physical Ed., Fitness
Physics
Political Science
Psychology
Science
Social Sciences
(General)
Types:
Exam
Homework
Project
Presentation
Assignment
Writing
(Other)
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