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iRubric: Public Service Announcement rubric

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Public Service Announcement 
Students are to choose a Social Justice issue based on Human Rights and create a public service announcement script. In the PSA students are to raise awareness for the issue by briefly describing the issue, and providing relevant and accurate facts, and finally encouraging viewers to take positive action concerning the issue. They will refer to or exhibit research with clear data to support their opinion.
Rubric Code: DXA8X53
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric Social Justice Issues PSA
  Level 1

Non- Proficient

1 pts

Level 2

Partially Proficient

2 pts

Level 3

Proficient

3 pts

Level 4

Advanced Proficient

4 pts

Social Justice Issues

Student describes international efforts to address current Social Justice issues.

Level 1

Unclear and or inaccurate statement of the global issue being discussed.

Unclear and or inaccurate description of issue.
Level 2

Somewhat clear and accurate statement of the global issue being discussed.

Somewhat clear and accurate description of issue.
Level 3

Clear and accurate statement of the global issue being discussed.

Clear and accurate description of issue.
Level 4

Consistent clear and accurate statement of the global issue being discussed.

Consistent clear and accurate description of issue.
Importance of issue to their lives

Student identifies the importance of the rights of individuals and groups to their own lives.

Level 1

Unclear and or no identification of importance of the rights of individuals/groups involved in issue with their own lives.
Level 2

Somewhat clear identification of the importance of the rights of individuals/groups involved in the issue with their own lives.
Level 3

Clear identification of the importance of the rights of individuals/groups involved in the issue with their own lives.
Level 4

Consistent clear identification of the importance of the rights of individuals/groups involved in the issue with their own lives.
Producing Media Texts

Student creates a form of media for a specific purpose and audience, using the appropriate/effective forms and elements.

Level 1

Media form has little or no purpose.

Media form does not match audience.

Forms and or elements used has little or no appropriateness/effect.
Level 2

Media form has some purpose.

Media form matches the audience somewhat.

Forms and or elements used is somewhat appropriate/effective.
Level 3

Media form has purpose.

Media form matches the audience.

Forms and or elements used is appropriate/effective.
Level 4

Media form has strong purpose.

Media form accurately matches the audience.

Forms and or elements used is highly appropriate/effective.
Delivery of Presentation

Student demonstrates clear understanding of material and speaks confidently.

Level 1

Presentation not effective. Student is unclear of information.
Level 2

Presentation somewhat effective and audience was somewhat engaged.Student has basic understanding of their research.
Level 3

Presentation was clear and concise. Student was very familiar with content.
Level 4

Presentation was outstanding. Student had thorough knowledge of content and spoke confidently.



Keywords:
  • global issues, public service announcement, social studies, Mathematics, media literacy







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