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iRubric: TV Commercial/infomercial rubric

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TV Commercial/infomercial 
Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Eye Contact - focused on audience, Grammar- Correct, Clarity - audible
Rubric Code: DX9C6AA
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

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  Missing

1 pts

Poor

2 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Organization

Missing

Audience cannot understand presentation because there is no sequence of information.
Poor

Audience has difficulty following presentation because student jumps around.
Fair

Student presents information but the sequence is not logical, making it hard for audience to understand.
Good

Student presents information in logical sequence which audience can follow.
Excellent

Student presents information in logical, interesting sequence which audience can follow.
Content

Missing

Content is missing and student did not do research.
Poor

Content is weak. Facts are inaccurate. Student should have research in more depth.
Fair

Student is uncomfortable with information, however message can be heard.
Good

Student is at ease with content and has an easy flow within the message.
Excellent

Student demonstrates full knowledge of the topic and engages the audience with enthusiasm.
Volume and Clarity

Missing

Unable to hear student and information goes missing.
Poor

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Fair

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing
Good

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.
Excellent

Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Length

Missing

less than 1 minute
Poor

1-2 minutes
Fair

2-3 minutes
Good

3-5 minutes
Excellent

5 or more minutes.
Presentation

Missing

Student is unable to explain content of commercial and doesn't present.
Poor

Student is unable to explain commercial.
Fair

Student explains commercial but does not make eye contact and is hard to understand.
Good

Student explains content and makes eye contact.
Excellent

Student explains content, makes eye contact and keeps audience attention.
Story Board

Missing

Zero pts: storyboard does not exist
Poor

Storyboard does not show forethought and is far from complete
Fair

Storyboard is somewhat complete
Good

Storyboard is mostly complete
Excellent

Storyboard is complete and shows logical thought from one transition to another.
Technology

Missing

Did not use approved source of technology or include required components.
Poor

Presentation lacks creativity in technology.
Does not have required components.
Fair

Presentation is very basic, does not show attempting to add creativity to project. Only has pictures or video and no musical background.
Good

Presentation shows attempting ingenuity and creativity by using pictures and video but no musical background.
Excellent

Presentation uses approved technology and shows mastery of use of technology including pictures, video and musical background.










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