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MK200 Research Project
MK200 Research Project
Students will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketins mix and how these are impacted by the target market. Students will then create a 5-7 minute presentationwith visual aides and present it to the class.
Rubric Code:
D9AX75
By
melpark824
Ready to use
Public Rubric
Subject:
(General)
Type:
Writing
Grade Levels:
(none)
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Criterion
Good
2 pts
Fair
1 pts
Poor
0 pts
Content & Development
100 pts
Good
- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the writing are clear.
Fair
- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Poor
- Content is incomplete.
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts
Good
- Paper follows designated guidelines.
- Paper is the appropriate length as described for the assignment.
Fair
- Paper follows most guidelines.
- Paper is over/ under word length.
Poor
- Paper lacks many elements of correct formattting.
- Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling
20 pts
Good
- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Fair
- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Poor
- Paper contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.
Works Cited Page
10 pts
Good
Paper follows MLA format for works cited page. All cites are correct
Fair
Works Cited page contains few error
Poor
Works cited page omitted or completely improper
Oral Presentation
50 pts
Good
Based on Attached Rubric
Fair
Poor
Subjects:
Accounting
Arts and Design
Biology
Business
Chemistry
Communication
Computers
Dance
Engineering
English
Finance
Foreign Languages
Geography
Geology
Health
History
Humanities
Journalism
Law
Math
Medical
Music
Philosophy
Physical Ed., Fitness
Physics
Political Science
Psychology
Science
Social Sciences
(General)
Types:
Exam
Homework
Project
Presentation
Assignment
Writing
(Other)
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