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iRubric: Creating a Branded Presentation rubric

iRubric: Creating a Branded Presentation rubric

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Creating a Branded Presentation 
Following the organization's brand guidelines, create a presentation focusing on articulating the brand’s visual identity and core values by applying branding consistently across the presentation using text and visual graphics and elements . Ensure correct utilization of font, color, graphics, and logo. Each slide should explain why the visual material is considered on brand.
Rubric Code: D2485W9
By LearningMatters
Ready to use
Public Rubric
Subject: (General)  
Type: Project  
Grade Levels: (none)

Powered by iRubric Creating a Branded Presentation
Following the organization's brand guidelines, create a presentation focusing on articulating the brand’s visual identity and core values by applying branding consistently across the presentation using text and visual graphics and elements . Ensure correct utilization of font, color, graphics, and logo. Each slide should explain why the visual material is considered on brand.
  Distinguished

4 pts

Proficient

3 pts

Basic

2 pts

Below Expectations

1 pts

Non-Performance

Non-existent

0 pts

Font Utilization

Correct font (Lexend) utilized according to the brand guidelines.
Distinguished

The correct font is used throughout the presentation.
Proficient

The correct font is used mostly throughout the presentation.
Basic

The correct font is somewhat used throughout the presentation.
Below Expectations

The correct font is barely used throughout the presentation.
Non-Performance

The incorrect font is used throughout the presentation.
Color Scheme

Uses the correct color scheme provided in the brand guidelines.
Distinguished

The correct color scheme is used throughout the presentation.
Proficient

The correct color scheme is mostly used throughout the presentation.
Basic

The correct color scheme is. somewhat used throughout the presentation.
Below Expectations

The correct color scheme is barely used throughout the presentation.
Non-Performance

An incorrect color scheme is used throughout the presentation.
Logo Utilization

Correct logo used on every slide. Use the organization's logo according to brand guidelines, high res png or jpg. Does not distort the logo size or shape according to the brand guidelines.
Distinguished

The correct logo is used throughout the presentation.
Proficient

The correct logo is mostly used throughout the presentation.
Basic

The correct logo is somewhat used throughout the presentation.
Below Expectations

The correct logo is barely used throughout the presentation.
Non-Performance

A logo is either non-existent or an incorrect logo is used throughout the presentation.
Logo Placement

Placement of the logo is correct according to the brand guidelines.
Title slide: upper right corner.
Proceeding slides: lower left corner.
Distinguished

Correct logo placement is used throughout the presentation.
Proficient

Correct logo placement is mostly used throughout the presentation.
Basic

Correct logo placement is somewhat used throughout the presentation.
Below Expectations

Correct logo placement is barely used throughout the presentation.
Non-Performance

A logo is either non-existent or an incorrect placement is used throughout the presentation.
Logo in varied context

Uses logo in varied context correctly according to brand guidelines.
Logo used alone, logo used in partnership, logo used in graphics, and different colored backgrounds.
Distinguished

Demonstrates how to use the logo in four varied contexts. (Alone, in partnership, with graphics, and with different colored backgrounds.
Proficient

Demonstrates how to use the logo in three varied contexts.
Basic

Demonstrates how to use the logo in two varied contexts.
Below Expectations

Demonstrates how to use the logo in one context.
Non-Performance

A logo is either non-existent or does not demonstrate the use of the logo in a varied context.
Core Values

Demonstrates knowledge of organizational core values by selecting appropriate graphics and visual elements in varied context
Distinguished

Strategically applies appropriate graphics and visual elements to support the organization's core values.
Proficient

Applies appropriate graphics and visual elements to support the organization's core values.
Basic

Sometimes applies appropriate graphics and visual elements to support the organization's core values.
Below Expectations

Applies both appropriate and inappropriate graphic and/ or visual elements to support the organization's core values.
Non-Performance

A graphic or visual element is either non-existent or does not demonstrate the use in appropriate graphic and/ or visual elements to support the organization's core values.
Core Values in Varied Context

Demonstrates knowledge of organizational core values by selecting appropriate graphics and visual elements in varied context.
Distinguished

Applies appropriate graphics and visual elements to support the organization's core values in four varied contexts.
Proficient

Applies graphics and visual elements to support the organization's core values in three varied contexts.
Basic

Applies graphics and visual elements to support the organization's core values in two varied contexts.
Below Expectations

Applies graphic and/or visual element to support the organization's core values in one varied context.
Non-Performance

A graphic or visual element is either non-existent or does not demonstrate the use in varied contexts.
Importance of Being On-Brand

Describes the importance of being on brand.
Distinguished

Provides a comprehensive and clear description of why being on brand is important for the organization.
Proficient

Provides a clear description of why being on brand is important for the organization.
Basic

Provides a description of why being on brand is important, although the description may be vague.
Below Expectations

Identifies how to be on brand, but does not provide a description of the importance of being on brand.
Non-Performance

Writing is either non-existent or does not describe the how to be on brand.



Keywords:
  • Brand standards

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