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iRubric: Commercial Performance Rubric

iRubric: Commercial Performance Rubric

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Commercial Performance Rubric 
Drama students will design a product, write a commercial for it and present it to the class.
Rubric Code: CXXW58A
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric Commercial Performance
  Weak

10 pts

Average

15 pts

Strong

20 pts

Product Presentation

Weak

Student is obviously ill prepared for the task due to lack of rehearsal time and/or ability to successfully present the product- it is not visible/colorful and/or believable
Average

Student is prepared but the product may lack color an/or is not easily seen by the audience.
Strong

Student is obviously well prepared as the product is easily visible, and colorful if necessary. Thought & preparation is evident in the product
Physical Stance

Weak

Student attempts to employ believable posture/gestures but makes little or no attempt to utilize stage directions/ body positions.
Average

Student employs believable posture and gestures, and somewhat incorporates proper stage directions and body positions
Strong

Student employs believable posture and gestures, incorporating proper stage directions and body positions while maintaining character confidence.
Vocal Clarity/ Expression

Weak

Student does not speak clearly, stumbles over words and is often inaudible to the audience. Little or no vocal variation is utilized so the intended emotion is diminished or lost.
Average

Student speaks clearly and distinctly with some minor lapses in volume, pitch, tone, tempo and inflection
Strong

Student speaks clearly and distinctly while utilizing appropriately varied volume, pitch, tone, tempo and inflection. Vocal expression clearly conveyed the intended emotion.
Dramatic Pause/Pace

Weak

Student did not intentionally use this device. Delivery was choppy with no logical clusters. Pace was either too fast or too slow. Audience engagement was hindered.
Average

Student uses dramatic pause/pace but struggled to improve the meaning or dramatic effect of the commercial while
minimally engaging the audience.
Strong

Student uses dramatic pause/pace to effectively communicate the meaning and impact of the commercial while successfully engaging the audience.
Characterization

Weak

Student established little or no character as evidenced by the student merely delivering lines. There was no evidence of character dimension and complexity.
Average

Student clearly prepared and established the character yet the delivery lacked understanding of character dimension and complexity.
Strong

Student clearly prepared and established the character. The dimensions and complexities of the character were embraced and delivered.



Keywords:
  • Drama Commercial Performance Rubric







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