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iRubric: Story Board for TV Commercial rubric

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Story Board for TV Commercial 
Students will create a story board for a TV commercial. Story board contains 6-8 pages in a PowerPoint presentation format.
Rubric Code: CAXC3B
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

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  Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Excellent

(N/A)

Organization

Poor

Audience cannot understand presentation because there is no sequence of information.
Fair

Audience has difficulty following presentation because student jumps around.
Good

Student presents information in logical sequence which audience can follow. Time constraints
followed.
Excellent

Student presents information in logical, interesting sequence which audience can follow. Time constraints
followed.
Content

Poor

Product is unidentified.
Fair

Product benefits are unclear.
Good

Product benefits are defined.
Excellent

Product benefits are clearly defined and convincingly expressed.
Visuals

Poor

Visuals are missing and unrepresentative.
Fair

Visuals do not accurately reflect product description.
Good

Visuals represent product but do not make product exciting.
Excellent

Visuals enhance understanding of product benefits. Visuals are completely appropriate.
Length

Poor

less than 4
Fair

4-5 slides
Good

6-7 slides
Excellent

8-10 slides



Keywords:
  • Commercial Presentation







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