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iRubric: TV Commercial rubric
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TV Commercial
TV Commercial
Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial provides feature/benefit of product, Graphics - utilized, Audio - well written voice over and/or script, Grammar- Correct, Clarity - audible
Rubric Code:
C78WCA
By
agfrancis
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8
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Commercial Ad Rubric
Poor
10 pts
Fair
15 pts
Good
20 pts
Excellent
25 pts
Organization
Poor
Audience cannot understand presentation because there is no sequence of information.
Fair
Audience has difficulty following presentation because students jump around.
Good
Students present product story in logical sequence which audience can follow.
Excellent
Students present product story in logical, interesting sequence which audience can follow.
Content
Poor
Content is weak. Facts are confusing. Student lacks all of the criteria for the commercial.
Fair
Student has some information about the product, but lacks specifics of features or benefits or propoganda technique.
Good
Students include situations in which the product would be used. Students include most of the specifics about the features and benefits product.
Excellent
Student demonstrates full knowledge of what product can do and offer to his clients. All of the criteria for the commercial is met.
Audio
Poor
Student's copy is not well written, voice is inaudible and students incorrectly pronounce terms, and speak too quietly for viewing audience to hear
Fair
Student's copy is not fluid and voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing
Good
Student's copy is clear and voice is clear. Students pronounce most words correctly. Most audience members can hear with little effort.
Excellent
Student uses well written script, a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Props
Poor
No use of props or materials. Logo is not included.
Fair
Little use or of props or materials that do not help the viewers understanding of the commercial. Logo advertisement lacks creativity and good use of art elements.
Good
Satisfactory use of props and materials for the content. Logo is done well and shows good use of art elements.
Excellent
Excellent use of props and materials to enhance commercial for the viewer. Logo fits with the commercial. It is very creative and shows great use of art elements.
Keywords:
Psychological Approaches Commercial Presentation
Subjects:
Arts and Design
Business
English
Health
Music
Psychology
Science
(General)
Types:
Project
Presentation
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