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iRubric: TV Commercial rubric

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TV Commercial TV Commercial Students will create a television commercial for their business. Rubric Code: C224979 By lionsreplayman1 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Commercial
	Excellent 100 pts	Good 90 pts	Fair 80 pts	Poor 60 pts
Organization	Excellent Student presents information in logical, interesting sequence which audience can follow. Time constraints followed.	Good Student presents information in logical sequence which audience can follow. Time constraints followed.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Content	Excellent Student demonstrates full knowledge of the product and how it affects the public.	Good Student is at ease with his content and has an easy flow within the message.	Fair Student is uncomfortable with information.	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.
Clarity and Volume	Excellent Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.	Good Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.	Fair Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing	Poor Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Length	Excellent 30 secs	Good 25 secs or 35 secs	Fair 20 secs or 40 secs	Poor 15 secs or 45 secs
Use of Storyboard	Excellent Final commercial matches storyboard as discussed with Mr. N as close as possible	Good Final commercial matches most of storyboard discussed with Mr. N	Fair Final commercial shows some of storyboard Little to none discussed with Mr. N	Poor Final commercial does not match the storyboard or the storyboard does not exist No Plan No grade.