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iRubric: TV Commercial/infomercial rubric

iRubric: TV Commercial/infomercial rubric

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TV Commercial/infomercial 
Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Eye Contact - focused on audience, Grammar- Correct, Clarity - audible
Rubric Code: BXCX42A
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 6-8

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(N/A)

Not Meeting

2 pts

Beginning

3 pts

Meeting

4 pts

Exceeding

5 pts

Organization

N/A
Not Meeting

Audience has difficulty following presentation because student jumps around.
Beginning

Student presents information but the sequence is not logical, making it hard for audience to understand.
Meeting

Student presents information in logical sequence which audience can follow.
Exceeding

Student presents information in logical, interesting sequence which audience can follow.
Content

N/A
Not Meeting

Content is weak. Facts are inaccurate. Student should have research in more depth.
Beginning

Student is uncomfortable with information, however message can be heard.
Meeting

Student is at ease with content and has an easy flow within the message.
Exceeding

Student demonstrates full knowledge of the topic and engages the audience with enthusiasm.
Volume and Clarity

N/A
Not Meeting

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Beginning

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing
Meeting

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.
Exceeding

Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Length

N/A
Not Meeting

40 to 59 seconds
Beginning

60 to 75 seconds
Meeting

2 minutes
Exceeding

2 or more minutes.
Presentation

N/A
Not Meeting

Student is unable to explain commercial.
Beginning

Student explains commercial but does not make eye contact and is hard to understand.
Meeting

Student explains content and makes eye contact.
Exceeding

Student explains content, makes eye contact and keeps audience attention.










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