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iRubric: SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC
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SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC
SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC
Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html
Rubric Code:
BXBXA6X
By
wiperez
Ready to use
Public Rubric
Subject:
(General)
Type:
Presentation
Grade Levels:
Undergraduate, Graduate
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Presentation Rubric
Fair
0 pts
Good
3 pts
Excellent
5 pts
Organization
Fair
Audience has difficulty following presentation because student jumps around.
Good
Student presents information in logical sequence which audience can follow.
Excellent
Student presents information in logical, interesting sequence which audience can follow.
Subject Knowledge
Fair
Student is uncomfortable with information and is able to answer only rudimentary questions.
Good
Student is at ease with expected answers to all questions, but fails to elaborate.
Excellent
Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration.
Data
Fair
SEVERAL pieces of data are missing.
Good
SOME of the following data was included in your presentation: Enrollment (including demographics), attendance rates, graduation & dropout rates, special programs, disciplinary data, and assessment data.
Excellent
ALL of the following data was included in your presentation: Enrollment (including demographics), attendance rates, graduation & dropout rates, special programs, disciplinary data, and assessment data.
Public Relations Information
Fair
The questions are not addressed as part of the presentation.
Good
Only ONE of the questions are answered in the presentation:
What is current status of school & community relations?
AND
What are some ways that the school/district currently communicate information with internal & external publics?
Excellent
The following TWO questions are answered in the presentation:
What is current status of school & community relations?
AND
What are some ways that the school/district currently communicate information with internal & external publics?
Goals
Fair
A description of the marketing plan goals including targeted areas/problems to be improved are NOT included in the presentation.
Good
A description of the marketing plan goals including targeted areas/problems to be improved are included in the presentation.
Excellent
A succinct description of the marketing plan goals including targeted areas/problems to be improved are included in the presentation.
6 Proposed Action Plan Solutions
Fair
Less than 4 Action Plan Solutions are included with specific steps and recommendations to improve the Public Relations.
Good
Only 4 or 5 Action Plan Solutions are included with specific steps and recommendations to improve the Public Relations.
Excellent
Proposed SIX (6) Action Plan Solutions are included with specific steps and recommendations to improve the Public Relations.
Timeline
Fair
A timeline is not included.
Good
The timeline is missing key pieces of information for completing the goals and action steps.
Excellent
A clear timeline has been established for completing the goals and action steps.
Evaluation & Assessment Methods
Fair
The plan does not include how your are going to access/evaluate the success of each of the action steps.
Good
The plan is vague on how you are going to access/evaluate the success of each of the action steps.
Excellent
The plan clearly outlines how you are going to access/evaluate the success of each of the action steps.
Keywords:
Presentation
Subjects:
(General)
Types:
Presentation
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