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iRubric: Infomercial rubric

iRubric: Infomercial rubric

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Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Eye Contact - focused on audience, Grammar- Correct, Clarity - audible
Rubric Code: BX94B45
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Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: K-5, 6-8

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1 pts


2 pts


3 pts


4 pts

Organization

1

Audience has difficulty following presentation because student jumps around.
2

Student presents information but the sequence is not logical, making it hard for audience to understand.
3

Student presents information in logical sequence which audience can follow.
4

Student presents information in logical, interesting sequence which audience can follow.
Creative Persuasion

1

No image of product and no call to action are shown.
2

Images or product is shown. Missing 2 of the following: call to action (how to buy product with payment), guarantee, or pop ad.
3

Images or product is shown. Missing 1 or the following: call to action (how to buy product with payment), guarantee, or pop ad.
4

Images or product is shown. Call to action (how to buy product with payment), guarantee, & pop ad (BOGO, HALF OFF, ETC)
Length

1

The Infomercial is more than 10 seconds of the required time frame of 45-60 seconds
2

The Infomercial is between 6-10 of required time frame of 45-60 seconds
3

The Infomercial is between 1- 5 seconds of required time of frame 45-60 seconds
4

The Infomercial length is between 45-60 seconds
Presentation

1

Student is unable to explain commercial.
2

Student explains commercial but does not make eye contact and is hard to understand.
3

Student explains content and makes eye contact.
4

Student explains content, makes eye contact and keeps audience attention.
Closing

1

Group members
Phone (Voice over)
Website
Testimonial

0 of the 4 requirements are not present
2

Group members
Phone (Voice over)
Website
Testimonial

1 of the 4 requirements are present
3

Group members
Phone (Voice over)
Website
Testimonial

2 of the 4 requirements is present
4

Group members
Phone (Voice over)
Website
Testimonial

Credits and Follow-up information are included.
Voice over is present
4 of 4 requirements present










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