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iRubric: Infomercial rubric
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Infomercial
TV Commercial/infomercial
Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Eye Contact - focused on audience, Grammar- Correct, Clarity - audible
Rubric Code:
BX94B45
By
jjdoherty
Ready to use
Public Rubric
Subject:
English
Type:
Presentation
Grade Levels:
K-5, 6-8
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Presentation Rubric
1 pts
2 pts
3 pts
4 pts
Organization
1
Audience has difficulty following presentation because student jumps around.
2
Student presents information but the sequence is not logical, making it hard for audience to understand.
3
Student presents information in logical sequence which audience can follow.
4
Student presents information in logical, interesting sequence which audience can follow.
Creative Persuasion
1
No image of product and no call to action are shown.
2
Images or product is shown. Missing 2 of the following: call to action (how to buy product with payment), guarantee, or pop ad.
3
Images or product is shown. Missing 1 or the following: call to action (how to buy product with payment), guarantee, or pop ad.
4
Images or product is shown. Call to action (how to buy product with payment), guarantee, & pop ad (BOGO, HALF OFF, ETC)
Length
1
The Infomercial is more than 10 seconds of the required time frame of 45-60 seconds
2
The Infomercial is between 6-10 of required time frame of 45-60 seconds
3
The Infomercial is between 1- 5 seconds of required time of frame 45-60 seconds
4
The Infomercial length is between 45-60 seconds
Presentation
1
Student is unable to explain commercial.
2
Student explains commercial but does not make eye contact and is hard to understand.
3
Student explains content and makes eye contact.
4
Student explains content, makes eye contact and keeps audience attention.
Closing
1
Group members
Phone (Voice over)
Website
Testimonial
0 of the 4 requirements are not present
2
Group members
Phone (Voice over)
Website
Testimonial
1 of the 4 requirements are present
3
Group members
Phone (Voice over)
Website
Testimonial
2 of the 4 requirements is present
4
Group members
Phone (Voice over)
Website
Testimonial
Credits and Follow-up information are included.
Voice over is present
4 of 4 requirements present
Subjects:
English
Health
Music
Psychology
Science
(General)
Types:
Project
Presentation
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