iRubric: MK200 Research Project rubric

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MK200 Research Project Writing Assignments Students will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketins mix and how these are impacted by the target market. Students will then create a 5-7 minute presentationwith visual aides and present it to the class. Rubric Code: BX62CX By miamijacobs Ready to use Public Rubric Subject: (General) Type: Writing Grade Levels: Undergraduate

Criterion
	Good 2 pts	Fair 1 pts	Poor 0 pts
Content & Development 100 pts	Good - Content is comprehensive, accurate, and persuasive. - Major points are stated clearly and are well supported. - Content and purpose of the writing are clear.	Fair - Content is not comprehensive and /or persuasive. - Major points are addressed, but not well supported. - Content is inconsistent with regard to purpose and clarity of thought.	Poor - Content is incomplete. - Major points are not clear and /or persuasive.
Format and Presentation 20 pts	Good - Paper follows designated guidelines. - Paper is the appropriate length as described for the assignment.	Fair - Paper follows most guidelines. - Paper is over/ under word length.	Poor - Paper lacks many elements of correct formattting. - Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling 20 pts	Good - Rules of grammar, usage, and punctuation are followed; spelling is correct. - Language is clear and precise; sentences display consistently strong, varied structure.	Fair - Paper contains few grammatical, punctuation and spelling errors. - Language lacks clarity or includes the use of some jargon or conversational tone.	Poor - Paper contains numerous grammatical, punctuation, and spelling errors. - Language uses jargon or conversational tone.
Works Cited Page 10 pts	Good Paper follows MLA format for works cited page. All cites are correct	Fair Works Cited page contains few error	Poor Works cited page omitted or completely improper
Oral Presentation 50 pts	Good Based on Attached Rubric	Fair	Poor