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iRubric: Social Media Marketing Presentation rubric

iRubric: Social Media Marketing Presentation rubric

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Social Media Marketing Presentation 
Social Media Marketing Plan
Students will be responsible for thoroughly presenting a social media marketing presentation and analysis.
Rubric Code: BC62WA
By adavison
Ready to use
Public Rubric
Subject: (General)  
Type: Presentation  
Grade Levels: 9-12, Graduate

Powered by iRubric Social Media Presentation
  Excellent

20 pts

Good

15 pts

Fair

10 pts

Poor

5 pts

Concepts
30 %

Student will research concepts regarding the topic and provide the digital resources used.
Excellent

Student has included at least five good & bad concepts from at least three different mediums and has referenced these concepts from their selected digital resources.
Good

Student has included at least four good & bad concepts from at least three different mediums and has referenced these concepts from their selected digital resources.
Fair

Student has included three or fewer good & bad concepts from two or fewer different mediums and has referenced these concepts from their selected digital resources.
Poor

Student has included three or fewer good & bad concepts from two or fewer different mediums but has not referenced these concepts from their selected digital resources.
Presentation
30 %

The student will present social media concepts, focusing on good and bad practices from a marketing stand-point.
Excellent

Presentation is thorough, creative, organized, and catches the attention of the audience.
Good

Presentation is satisfactory, clear, easy to understand, but is lacking organization or creativity.
Fair

Presentation is somewhat clear and understood, but is lacking in organization or creativity.
Poor

Presentation is not clear nor easily understood and is lacking in accuracy, reliability, or creativity.
Analysis
30 %

Student will compare and contrast concepts, and will provide and analysis which reflects their understanding of social media marketing practices.
Excellent

Analysis is clear, concise, inclusive, accurate, and reliable.
Good

Analysis is mostly clear, concise, inclusive, accurate, and reliable.
Fair

Analysis is inconsistent in terms of clarity, content, accuracy, and reliability.
Poor

Analysis is unclear, incomplete, inaccurate, and unreliable.
Format
10 %

Content in the presentation will be well-written and will follow APA guidelines when applicable.
Excellent

Content is well-written, with no spelling or grammatical errors. APA format is used when applicable.
Good

Content is well-written, with few spelling or grammatical errors. APA format is used when applicable.
Fair

Content is well-written, with many spelling or grammatical errors. APA format is used when applicable.
Poor

Content contains many spelling or grammatical errors, and APA format is not evident.



Keywords:
  • Social Media



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