iRubric: TV Commercial-Final Entrepreneurship rubric

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TV Commercial-Final Entrepreneurship TV Commercial Students will create a television commercial for their business and/or product. Rubric Code: BBB543 By KevaSB Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Commercial
	Excellent 40 pts	Good 30 pts	Fair 20 pts	Poor 10 pts
Need for Product	Excellent The commercial clearly explains the need for the product.	Good The commercial somewhat explains the need for the product.	Fair The commercial provided a little explanation of the need for the product.	Poor The commercial does not adequately explain the need for the product.
Awareness of Audience (Target Market)	Excellent Strong awareness of target audience through use of product.	Good Some awareness of target audience through use of product.	Fair Little awareness of target audience through use of product.	Poor Unaware of target audience through use of product.
Organization	Excellent Student presents information in logical, interesting sequence which audience can follow.	Good Student presents information in logical sequence which audience can follow.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Content	Excellent Student demonstrates full knowledge of the product and how it affects the public.	Good Student is at ease with his content and has an easy flow within the message.	Fair Student is uncomfortable with information.	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.
Clarity and Volume	Excellent Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.	Good Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.	Fair Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing	Poor Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Collaboration with Peers	Excellent Each team member contributed significantly to their assignment.	Good Each team member contributed to their assignment.	Fair Some tam members contributed to their assignment.	Poor Most team members did not contribute to their assignment.
Length	Excellent 30 - 45 secs	Good 25 secs or 50 secs	Fair 20 secs or 55 secs	Poor 15 secs or 60 secs