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Website Evaluation Rubric 
Copied from Deborah Kalkman and adapted by Stephanie Maynard
Rubric Code: B96C96
By smayn10523
Ready to use
Public Rubric
Subject: (General)  
Type: Assessment  
Grade Levels: Graduate, Post Graduate

Powered by iRubric Website Evaluation Rubric
  Excellent

5 pts

Good

4 pts

Fair

3 pts

Developing

2 pts

Poor

1 pts

Content

Excellent

The site has a well-stated
clear purpose
and theme that is
carried out throughout
the site.
Good

The site has a clearly
stated purpose and
theme, but may have
one or two elements
that do not seem to be
related to it.
Fair

The purpose and theme is clear, but there are no elements related to it.
Developing

The purpose and
theme of the site is
somewhat muddy or
vague.
Poor

The site lacks a
purpose and theme.
Content Accuracy

Excellent

All information
provided on the Web
site is accurate and all
the requirements of
the assignment have
been met.
Good

Almost all the
information provided on the Web site is accurate
and all requirements of
the assignment have
been met.
Fair

Almost all of the
information provided on the Web site is accurate
and almost all of the
requirements have
been met.
Developing

There are several
inaccuracies in the
content provided, but most of the requirements were met.
Poor

Website information is completely inaccurate and none of the requirements
were met.
Layout

Excellent

The Web site has an
exceptionally attractive
and usable layout. It is
easy to locate all
important elements.
White space, graphic
elements and/or
alignment are used
effectively to organize
material.
Good

The Web pages have
an attractive and
usable layout. It is
easy to locate all
important elements.
Fair

The Web pages have
a usable layout. It is easy to locate most of the important elements.
Developing

The Web pages appear busy or boring. It is often difficult to locate
important elements.
Poor

The Web pages are
cluttered looking or
confusing. It is impossible to locate
important elements.
Navigation

Excellent

Links for navigation
are clearly labeled,
consistently placed,
allow the reader to
easily move from a
page to related pages
(forward and back),
and take the reader
where s/he expects to
go. A user does not
become lost.
Good

Links for navigation
are clearly labeled,
allow the reader to
easily move from a
page to related pages
(forward and back),
and internal links take
the reader where s/he
expects to go. A user
rarely becomes lost.
Fair

Links for navigation
take the reader where
s/he expects to go, but
some needed links
seem to be missing. A
user sometimes gets
lost.
Developing

Some links for navigation
take the reader where s/he expects to go. A
user sometimes gets
lost.
Poor

Links do not take
the reader to the sites
described. A user
typically feels lost.
Links (content)

Excellent

All links point to high
quality, up-to-date,
credible sites.
Good

Almost all links point to
high quality, up-to-date,
credible sites.
Fair

Most links point to high
quality, up-to-date,
credible sites.
Developing

Less than 1/2 of the
links point to high
quality, up-to-date,
credible sites.
Poor

Few relevant working links included
Background

Excellent

Background is
exceptionally
attractive, consistent
across pages, adds to
the theme or purpose
of the site, and does
not detract from
readability.
Good

Background is
attractive, consistent
across pages, adds to
the theme or purpose
of the site, and does
not detract from
readability.
Fair

Background is
consistent across
pages and does not
detract from
readability.
Developing

Background is
consistent across
pages and but detracts from readability.
Poor

Background is inconsistent and detracts
from the readability of
the site.
Color Choices

Excellent

Colors of background,
fonts, unvisited and
visited links form a
pleasing palette, do
not detract from the
content, and are
consistent across
pages.
Good

Colors of background,
fonts, unvisited and
visited links do not
detract from the
content, and are
consistent across
pages
Fair

Colors of background,
fonts, unvisited and
visited links do not
detract from the
content.
Developing

Colors of background,
fonts, unvisited and
visited links make the content hard to read.
Poor

Colors of background,
fonts, unvisited and
visited links make the
content hard to read or
otherwise distract the
reader.
Fonts

Excellent

The fonts are
consistent, easy to
read and point size
varies appropriately for
headings and text.
Use of font styles
(italic, bold, underline)
is used consistently
and improves
readability.
Good

The fonts are
consistent, easy to
read and point size
varies appropriately for
headings and text.
Fair

The fonts are
consistent and point
size varies
appropriately for
headings and text.
Developing

A wide variety of fonts,
styles and point sizes
was used.
Poor

Fonts are not consistent and there is no variety in headings and text.
Graphics

Excellent

Graphics are related to
the theme/purpose of
the site, are
thoughtfully cropped,
are of high quality and
enhance reader
interest or
understanding.
Good

Graphics are related to
the theme/purpose of
the site, are of good
quality and enhance
reader interest or
understanding.
Fair

Graphics are related to
the theme/purpose of
the site, and are of
good quality, but don't enhance reader interest or understanding.
Developing

Graphics are related to
the theme/purpose of
the site, and are of
good quality.
Poor

Graphics seem
randomly chosen, are
of low quality, OR
distract the reader.
Images (accessibility)

Excellent

All images, especially
those that are used for
navigation, have an
ALT tag that describes
the image and its link
so people who are
visually impaired can
use the Web site well.
Good

All images used for
navigation have an
ALT tag that describes
the image and where it
links to so people who
are visually impaired
can use the Web site
well.
Fair

Most images used for
navigation have an
ALT tag that describes
the image and where it
links to so people who
are visually impaired
can use the Web site
well.
Developing

Some images used for
navigation have an
ALT tag that describes
the image and where it
links to so people who
are visually impaired
can use the Web site
well.
Poor

The needs of visually
impaired Internet users
are ignored.
Sounds

Excellent

Music, audio clips
and/or sounds are
thoughtfully edited and
used only where they
add to reader
understanding of the
content.
Good

Music, audio clips
and/or sounds are
used only where they
add to reader
understanding of the
content.
Fair

Music, audio clips
and/or sounds are
thoughtfully edited and
used, but 1 or 2
detracted from the
overall site.
Developing

Music, audio clips
and/or sounds appear random.
Poor

Music, audio clips
and/or sounds typically
detracted from the
overall site.
Spelling and Grammar

Excellent

There are no errors in
spelling, punctuation
or grammar in the final
draft of the Web site.
Good

There are 1-3 errors in
spelling, punctuation
or grammar in the final
draft of the Web site.
Fair

There are 4-5 errors in
spelling, punctuation
or grammar in the final
draft of the Web site.
Developing

There are more than 5
errors in spelling,
punctuation or
grammar in the final
draft of the Web site.
Poor

Spelling and grammar errors make the site unreadable.
Copyright

Excellent

Fair use guidelines are
followed with clear,
easy-to-locate and
accurate citations for
all borrowed material.
No material is included
from Web sites that
state that permission
is required unless
permission has been
obtained.
Good

Fair use guidelines are
followed with clear,
easy-to-locate and
accurate citations for
almost all borrowed
material. No material is
included from Web
sites that state that
permission is required
unless permission has
been obtained.
Fair

Fair use guidelines are
followed with clear,
easy-to-locate and
accurate citations for
most borrowed
material. No material is included from Web
sites that state that
permission is required
unless permission has
been obtained.
Developing

Fair use guidelines are
followed with clear,
easy-to-locate and
accurate citations for
most borrowed
material. Some material is
included from Web
sites that state that
permission is required
unless permission has
been obtained.
Poor

Borrowed materials are
not properly
documented OR
material was borrowed
without permission
from a site that
requires permission




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