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iRubric: TV Commercial rubric

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TV Commercial TV Commercial Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Eye Contact - focused on audience, Grammar- Correct, Clarity - audible Rubric Code: B7W69C By lbeddow Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Commercial Ad Rubric
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because students jump around.	Good Students present information in logical sequence which audience can follow.	Excellent Students present information in logical, interesting sequence which audience can follow.
Content	Poor Content is weak. Facts are inaccurate. Student should have had more fact in commercial.	Fair Student is uncomfortable with information.	Good Students are at ease with content and have an easy flow within the message.	Excellent Student demonstrates full knowledge of what product can do and offer to his clients.
Volume and Clarity	Poor Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear	Fair Student's voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing	Good Student's voice is clear. Students pronounce most words correctly. Most audience members can hear with little effort.	Excellent Student uses a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Props	Poor No use of props or materials.	Fair Little use or of props or materials that do not help the viewers understanding of the commercial.	Good Satisfactory use of props and materials for the content.	Excellent Excellent use of props and materials to enhance commercial for the viewer.