iRubric: Public Service Announcement rubric

The message is clear, persuasive, and compelling. Students create an original, accurate and interesting PSA that adequately addresses the chosen issue. The PSA is persuasive enough to motivate people to adopt behaviors that will mitigate change.

The message is clear and convincing. Students create an accurate PSA that adequately addresses the chosen issue.

There is a message but lacks enough interest to be compelling. Students create an accurate PSA but it does not adequately address the issue.

The product shows a large amount of original thought. Ideas are creative and inventive.
The sounds, visual images, and words work together to tell a compelling story.

The product shows some original thought. Work shows new ideas and insights
The sounds, visual images, and words tell a story.

The product uses other people's ideas (giving them credit), but there is little evidence of original thinking. The is a message but it lacks enough interest to be compelling.

I completed my role and worked cooperatively with group members the whole time. Used time well
during each class
period. Focused on
getting the project
done. Never
distracted others.

I completed my role but did not work cooperatively with my group members the whole time. Used time well
during each class
period. Usually
focused on getting
the project done
and never distracted
others.

I did not fully complete my role to help put this presentation together.Used some of the time well during
each class period.
There was some
focus on getting the
project done but
occasionally
distracted others.